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Effective Marketing Plans – Australian Marketing Institute Foundation Workshop

This two-day intensive workshop looks at how marketing strategy can be developed and captured in the marketing plan. It looks at what’s driving the organisation and how to align its resources with the opportunities in the marketing environment. In groups, a strategic marketing template is worked through to develop a tactical marketing plan.
Participants will work in groups to develop a strategic marketing plan for an organisation working in environmental consulting (B2B) or the digital entertainment markets (B2C). These are lateral thinking exercises that allow participants to explore the strategic and tactical possibilities in an open forum, structured around the marketing concept.

REGISTER NOW:
http://www.ami.org.au/imis15/AMI/Workshops/Foundation_Workshops/2_Days/Effective_Marketing_Plans/AMI/Event_Content/Workshops/Effective_Marketing_Plans_2014.aspx?hkey=51f66930-24be-48e4-8dc2-14cd8b297960

When

28th April 2014 08:45 am
To 29th April 2014 04:30 pm

Where

Cliftons Melbourne
440 Collins Street
Melbourne