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The Art of the Pitch & The Hustle

Marketing is still an art, despite the science. You can’t create buzz with just analytics. When starting off, getting your message to cut through the noise and clutter can be near impossible. With a greater focus on data analytics to guide the marketing strategy, efforts and dollars, the traditional and more human approach to selling in an idea has been brushed aside. This morning class looks at finding the balance; develop a strategy for user acquisition – that’s more practical than any marketing plan.

TAKEAWAYS

How to pick the right product elements to build
How to pick the right channels to communicate
How to pick the right story to tell
How to pick the right audience to convince
How to pick the right numbers to measure

Instructor
Bosco Tan
Co-Founder, Pocketbook

When

16th April 2014 08:00 am
To 16th April 2014 09:00 am

Where

GA Sydney (York St)
York St
Sydney 2000