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Content Strategy Workshop – Sydney

Building a Content Strategy Framework that drives
demand and engagement across digital channels

Sydney, 12 August 2014
Melbourne, 26 August 2014

Workshop Facilitator:
Jonathan Crossfield – Storyteller, Writer and Content Marketing Consultant

Event Website: www.digitaltrainingevents.com

The Content Strategy Workshop will be running in again Sydney and Melbourne, August 2014. This one-day practical and interactive workshop helps participants build a Content Strategy Framework that drives demand and engagement across digital channels.

Previous content strategy workshops have been attended by companies like CommSec, OzForex, RMIT University, Media Access Australia, ME Bank, Commonwealth Bank of Australia, GE Healthcare, NRMA Motoring & Services, Colonial First State, Westpac, Virgin Australia, Suncorp, Gareth Morgan Investments, Macquarie University, Telstra Media, Merrylands RSL Club, and Bureau of Meteorology.

Learning Outcomes:
1. Build an integrated content strategy that unifies all elements to deliver your brand story across digital channels
2. Streamline the process for planning, creation, publishing and governance of digital content
3. Produce consistently relevant and compelling digital content to enhance online customer engagement
4. Implement a content-led digital marketing model that engages customers at every stage of the buying cycle
5. Develop a clear plan to test, measure and refine your content strategy

To register or to learn more, visit the event website on http://www.digitaltrainingevents.com/

When

12th August 2014 09:00 am
To 12th August 2014 05:00 pm

Where

Cliftons Sydney
Level 13, 60 Margaret Street
Sydney 2000