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IAB Training: Ad Operations – Melbourne

A practical and interactive guide to digital ad operations.

Who should attend

Media publishers, technology vendors and media agencies
People who have worked in advertising for a while and need to get up to speed quickly on ad serving and analytics
New people to the industry who have operational responsibility

What you’ll learn

Terminology and jargon
How to traffic a campaign and upload creative
How to track, measure and optimize your campaign for maximum results
Managing inventory and yield to achieve optimal value for your campaigns
Explore some of the major ad-serving platforms available to fully understand how to use ad management systems
Reporting and measurement and optimization plays a key role
Cookies and targeting: including how behavourial targeting and re-targeting works

What you take away with you

A thorough understanding of the ad serving landscape and major technology players
Confidence in the digital space to ensure you deliver the best campaign results to your customers
Develop perspective on how campaign management and optimization affects overall client satisfaction

Cancellation Policy
Purchases of IAB training courses are final and non-refundable. Substitutions are welcome at any time, provided the new attendee qualifies to receive the type of ticket from the initial guest and details of the new attendee are supplied to IAB Australia 24hr prior to the course and include full name, job title, company name and email address. Should you not be able to attend or send a substitute, you may be able to transfer your reservation for another IAB course depending on availability and providing you contact us 2 weeks prior to the start of the course.

See more here: http://www.iabaustralia.com.au/events-training/upcoming-events-and-training/item/1639-iab-training-ad-operations-melbourne

When

21st August 2014 09:00 am
To 21st August 2014 05:00 pm

Where

TP3 Training Centre
Level 4, 470 Collins Street
Melbourne, VIC 3000