IAB Training: Data for Advertising – Sydney
A deeper look into what data means in the advertising world. This one day courses looks specifically at the use of data for advertising, more specifically campaign targeting, optimisation and verification.
Who should attend
Media publishers, technology vendors and advertisers
People who have worked in advertising for a while and need to get up to speed quickly on data in the digital advertising world
New people to the industry who are having to work with data and research in their roles
What you’ll learn
Understand how using audience data is changing the way in which marketers are thinking about engaging their consumers
Learn what DMP’s do and why clients, publishers and media agencies are investing so heavily in proprietary data solutions
Explore how data is being used to verify campaign success metrics and the challenges traditional research companies are facing with panel based measurement tools
Data privacy and protection and how this is affecting your business and you as a consumer
How data is being applied in the programmatic trading space and how this is evolving traditional media planning and buying
A global look at data usage and how Australia differs from markets across Europe and the US
What you take away with you
A copy of the content used in the training to help refresh your memory throughout your career
Confidence in the digital space to ensure you deliver the best service to your customers
The skills and expertise to become a data and analytical champion within your business
Expert Trainers
Ellie Rogers, Head of Agency, Australia & New Zealand, Facebook
Sarah Hassanin, Commercial Director, Videology
+ Industry Guest Speakers
Cancellation Policy
Purchases of IAB training courses are final and non-refundable. Substitutions are welcome at any time, provided the new attendee qualifies to receive the type of ticket from the initial guest and details of the new attendee are supplied to IAB Australia 24hr prior to the course and include full name, job title, company name and email address. Should you not be able to attend or send a substitute, you may be able to transfer your reservation for another IAB course depending on availability and providing you contact us 2 weeks prior to the start of the course.
See more here: http://www.iabaustralia.com.au/events-training/upcoming-events-and-training/item/1637-iab-training-data-for-advertising
When
23rd October 2014 09:00 amTo 23rd October 2014 05:00 pm
Where
TP3 Training CentreLevel 21, 580 George Street
Sydney NSW 2000