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Content Strategy Workshop – Melbourne

Building a Content Strategy Framework that drives
demand and engagement across digital channels

Melbourne, 26 August 2014

Workshop Facilitator:
Jonathan Crossfield – Storyteller, Writer and Content Marketing Consultant

Event Website: http://www.digitaltrainingevents.com/

The Content Strategy Workshop will be running in again Sydney and Melbourne, August 2014. This one-day practical and interactive workshop helps participants build a Content Strategy Framework that drives demand and engagement across digital channels.

Previous content strategy workshops have been attended by companies like CommSec, OzForex, RMIT University, Media Access Australia, ME Bank, Commonwealth Bank of Australia, GE Healthcare, NRMA Motoring & Services, Colonial First State, Westpac, Virgin Australia, Suncorp, Gareth Morgan Investments, Macquarie University, Telstra Media, Merrylands RSL Club, and Bureau of Meteorology.

Learning Outcomes:
1. Build an integrated content strategy that unifies all elements to deliver your brand story across digital channels
2. Streamline the process for planning, creation, publishing and governance of digital content
3. Produce consistently relevant and compelling digital content to enhance online customer engagement
4. Implement a content-led digital marketing model that engages customers at every stage of the buying cycle
5. Develop a clear plan to test, measure and refine your content strategy

To register or to learn more, visit the event website on http://www.digitaltrainingevents.com/

When

26th August 2014 09:00 am
To 26th August 2014 05:00 pm

Where

Cliftons Melbourne
Level 1, 440 Collins Street
Melbourne 3000`