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Practical Online Copywriting for Business

http://www.abn.org.au/events-training/practical-online-copywriting-for-business/
Does the copy on your website and social networks give you the best chance to be found and to have potential customers quickly comprehend what you do and, importantly, what actions you’d like them to take?

On 23 July and 6 August, professional marketing copywriter Belinda Weaver of Copywrite Matterspresents a new online course

– Practical Online Copywriting for Business.

Attend the Practical Online Copywriting for Business course to learn:

Unique techniques for writing compelling website copy
How online copywriting differs to offline copy
How to write social media updates that get you noticed
SEO copywriting techniques used by the pros
How much SEO is enough SEO

Module One – Website copywriting that converts

In Module One you’ll learn skills that will get your website working hard for you, ensuring visitors understand the benefits of doing business with YOU. We’ll look at:

The pages your website must have and what to say
How to turn your ME ME ME into YOU YOU YOU
Formatting techniques for website copywriting
Writing techniques for offline marketing, such as brochures

Module Two – Social media and SEO

In Module Two we will explore the all-important business accelerators, social media and search engine optimisation. You’ll discover:

The secret to writing attention-grabbing social media updates
What search engines really care about
How to find and use the keywords your customers are using
Writing title and description tags

With the new copywriting knowledge you’ll have the tools to take care of your own copywriting and to ensure your words speak directly to those that matter most, your customers and potential customers.

Course Details
Date: Wednesday, 23 July 2014 and Wednesday, 6 August 2014
Time: Both sessions will be held from 10.30am – 12.00pm AEST.
Venue:

Online Course. Attend from your desk.

Early Bird

Full Price
By 2 July 2014 After 2 July 2014
Premium Members: $145* $175*
Non-Members: $175* $245*

When

23rd July 2014 10:30 am
To 23rd July 2014 12:00 pm

Where

Online
No address
No Region