<- Back to all events

The Australian Government: Community and Marketing 2014

The Australian Government: Community and Marketing 2014
Change and Innovation in Communicating with your Stakeholders for Now and for Building for the Future
http://www.arkgroupaustralia.com.au/Events-F019GovMarketing.htm
One-day connected forum and two post-forum workshops
12-13 November 2014, Rydges Capital Hill, Canberra

Hear practical case study presentations from:
CSIRO
Creative Suburbs
Australian National University
London Live (Former BBC Reporter)
Department of Premier and Cabinet, Victoria
Queensland Government
Defence Housing Australia
National Archives of Australia
CASA

At this forum, you will gain insights and key learnings to:
– Develop innovative and low-cost marketing strategies to engage with customers
– Understand how to overcome the challenges in government marketing
– Utilise digital and social media effectively to achieve cut-through
– Engage and communicate with stakeholders successfully
– Improve customer service and increase brand recognition
– Incorporate mobile marketing strategies and mobile apps

Some key highlights

Chris Okugami, Data Scientist / Innovation Developer, CSIRO looks at Social Media Data Science for Business People, so you can easily make sense of all the data for your projects.

Eddie Botsio, Editor, News & Current Affairs, London Live (Former BBC Reporter) gives a cautionary tale in how use of the social media and what you can do to achieve a better outcome.

When

11th November 2014 08:30 am
To 12th November 2014 05:00 pm

Where

Rydges Capital Hill
Cnr Canberra Avenue & National Circuit
Canberra 2603