<- Back to all events

Data for Advertising

A deeper look into what data means in the advertising world. This one day courses looks specifically at the use of data for advertising, more specifically campaign targeting, optimisation and verification.

BOOK AT: http://bit.ly/WBc24O

Who should attend

– Media publishers, technology vendors and advertisers
– People who have worked in advertising for a while and need to get up to speed quickly on data in the digital advertising world
-New people to the industry who are having to work with data and research in their roles

What you’ll learn

-Understand how using audience data is changing the way in which marketers are thinking about engaging their consumers
-Learn what DMP’s do and why clients, publishers and media agencies are investing so heavily in proprietary data solutions
-Explore how data is being used to verify campaign success metrics and the challenges traditional research companies are facing with panel based measurement tools
-Data privacy and protection and how this is affecting your business and you as a consumer
-How data is being applied in the programmatic trading space and how this is evolving traditional media planning and buying
-A global look at data usage and how Australia differs from markets across Europe and the US

What you take away with you

A copy of the content used in the training to help refresh your memory throughout your career
Confidence in the digital space to ensure you deliver the best service to your customers
The skills and expertise to become a data and analytical champion within your business

When

23rd October 2014
To 23rd October 2014

Where

TP3
Level 21, 580 George Street
Sydney 2000

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.