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Free PR Masterclass for Melbourne Businesses

About This Event:

Gain media exposure for your project or business without the cost of hiring a PR agency with this free 90 minute workshop presented by General Assembly and Urban Walkabout.
Media exposure can be an incredibly effective means for generating business, expanding your brand presence and stirring up interest in what you have to offer. But if you sit back and wait for journalists to knock on your doors, you’ll be waiting a long time!
In this masterclass, you’ll learn the best methods for generating your own PR. And the secret is, once you get the first few pickups then the journalists really will start knocking!
Whether you’re running a boutique, a cafe or bar, or some other specialty service, this PR Masterclass will help bricks-and-mortar businesses and up-and-coming lifestyle brands to become PR savvy and start gaining exposure!

Takeaways:

What is “PR” and how does it work?
Learn the essentials of putting together a media kit
A process for brainstorming, writing, structuring and distributing a media release
Plan and outline a PR campaign
Tips for identifying your media targets, establishing a relationship and creating content that appeals to them
The best ways to approach journalists, editors, producers and bloggers
Integrating your PR strategy with your marketing

Register for your free place here:
https://generalassemb.ly/education/pr-masterclass-for-melbourne-business-owners-presented-by-general-assembly-urban-walkabout/melbourne/8627

When

28th November 2014 12:30 pm
To 28th November 2014 02:00 pm

Where

General Assembly Melbourne
Level 1, 20 Queen Street
Melbourne 3000