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The Future Laboratory : Trend Briefing 2015 : Melbourne : The Me-conomy

Welcome to the world of The Me-conomy, the post-digital market landscape that is fundamentally changing the relationship between brands and consumers.

The Me-conomy explores how and why consumers are becoming more fragmented and difficult to target due to radical shifts in retail and consumer demographics, and increasingly fragmented personalities online.

Why Me-conomy? Because this is the new economy of ‘me’, in which switched-on, trend-driven consumers have more control of your brand’s value than you do.

‘Consumers are less about being collaborative and more about being hyper-personal. We are witnessing the birth of a new kind of shopper, who defines their lifestyle by choosing brands to address their many personas.’

Martin Raymond, co founder, The Future Laboratory

When

4th February 2015 08:00 am
To 4th February 2015 01:00 am

Where

ACMI
Federation Square/Flinders St
Melbourne, VIC 3000

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