The Future Laboratory : Trend Briefing 2015 : Sydney : The Me-conomy
Welcome to the world of The Me-conomy, the post-digital market landscape that is fundamentally changing the relationship between brands and consumers.
The Me-conomy explores how and why consumers are becoming more fragmented and difficult to target due to radical shifts in retail and consumer demographics, and increasingly fragmented personalities online.
Why Me-conomy? Because this is the new economy of ‘me’, in which switched-on, trend-driven consumers have more control of your brand’s value than you do.
‘Consumers are less about being collaborative and more about being hyper-personal. We are witnessing the birth of a new kind of shopper, who defines their lifestyle by choosing brands to address their many personas.’
Martin Raymond, co founder, The Future Laboratory
When
11th February 2015 08:00 amTo 11th February 2015 01:00 pm
Where
Carriageworks245 Wilson Street, Eveleigh
Sydney 2015