Webinar || How To Be An Effective Content Marketer
How to be an Effective Content Marketer presented by Edward Pank, Managing Director, WARC Asia Pacific
Leveraging content from Warc, Ed’s presentation is designed to share best practice and evidence on how to become an effective content marketer.
The presentation is anchored around key approaches that marketers can take when formulating a content marketing strategy and is brought to life by some unique case studies from around the world.
Key themes will include:
>> Why content marketing matters and what is fuelling the interest
>> How to drive content discovery
>> Social and real-time: how brands are responding to the news agenda
>> The rise of video: how brands are moving beyond ´viral’ strategies
Register now at: http://www.ami.org.au/imis15/AMI/Events/Event_Display.aspx?EventKey=WEB0115
When
4th March 2015 12:00 pmTo 4th March 2015 01:00 pm
Where
OnlineOnline
Online
