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IAA Forum – Marketing to the Modern Family. Are brands getting it right?

Why are brands turning a blind eye to the change that is happening around them, continuing to focus on an outdated picture of the “typical” Australian family?
Speakers:
Laura Demasi, Research Director, Ipsos Mind & Mood Report
Andy Bateman, Director Segment Marketing, Telstra
Maysoon Al-Ahmed, Head of Customer Insights – Supermarkets, Customer Experience, Woolworths
Bram Williams, Principal, Archibold Williams
Helen Kellie, Chief Content Officer, SBS
http://iaa.org.au/

When

5th March 2015 07:30 am
To 5th March 2015 09:15 am

Where

L'Aqua
Level 2, Cockle Bay Wharf, Darling Park
Sydney 2000

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