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Fundamental Workshop|| Connecting the Dots of Digital Marketing

How do you connect the dots of all your digital marketing efforts, from the customer’s first connection with you to the final conversion – no matter how long that process might be? It’s one of the challenges of digital marketing strategy.

In this one day intensive workshop participants will learn the principles and methodology for:

– Discovery
– Prospect’s online journey
– Increasing conversions
– Increasing customer lifetime value.

Participants will also gain an understanding of how marketing technology optimises the customer experience.

What we will cover?
– Zero Moment of Truth
– What are the opportunities for discovery
– Discovery checklist and planning template
– Personas
– Mapping
– What pages are important to track in Google Analytics
– Marketing automation
– Site personalisation
– Social Moment of Truth
– Data development and management

Please bring your laptop computer or tablet to this workshop

http://www.ami.org.au/imis15/AMI/Events/Event_Display.aspx?EventKey=FWV0315

When

12th May 2015 08:45 am
To 12th May 2015 04:30 pm

Where

Clifton's Training Facility
Level 1, 440 Collins Street
Melbourne 3000