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Content Strategy Masterclass Melbourne

Hosted by Jonathan Crossfield, this two-day practical and interactive masterclass is designed to offer unambiguous and clear steps to designing, documenting, implementing and improving a content strategy.

1.Step by step processes to create customer profiles, identify content goals and structure a content journey from first awareness to final sale
2.Applying storytelling theory to make your content more effective
3.Creating effective workflows to turn your documented strategy and editorial calendar into reality
4.Setting appropriate KPIs your CEO and CFO will value
5.Developing a clear plan to test, measure and improve your content strategy

When

28th July 2015 09:00 am
To 29th July 2015 05:00 pm

Where

Karstens Melbourne
123 Queen Street
Melbourne 3000

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