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Master Workshop || Public Relations Strategy Development

Developing a public relations campaign that achieves the organisation’s goals can be a challenge for any marketer! However, in this one-day hands-on workshop you will learn about and apply the key elements of successful public relations strategy to achieve results. Each element of the strategic framework introduced is essential to the success of any campaign you develop in the future. The easy to follow template also makes it easy to measure the goals once the plan has been executed, and enable you to illustrate the impact of your campaign.

Topics covered:
– Design a public relations strategy in line with the organisation’s objectives
– Pinpoint the target audiences for your strategy
– Develop a sound understanding of setting SMART objectives
– Craft the message to the various audiences and developing outputs for the strategy
– Develop a map for all the tactics
– Produce a campaign timetable
– Develop a budget for implementation
– Measure impact and success and report result

http://www.ami.org.au/imis15/AMI/Events/Event_Display.aspx?EventKey=MWN0415

When

22nd May 2015 08:45 am
To 22nd May 2015 04:30 pm

Where

Cliftons Training Facility
Level 13, 60 Margaret Street
Sydney 2000