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The connected consumer: The future of digital retail experience (NSW)

The Connected Consumer: The future of digital retail experience
The era of consumer centricity is here.
Event Info

In a changing customer world, where technology is evolving and the consumer is demanding a more personal touch to their relationship with brands, ‘always on’ technology makes it possible for consumers to interact with brands in new ways, and whenever they want.

And as omni-channel provides consumers with a seamless experience, how are retailers going to make it profitable using the traditional supply chain? How can retailers remain relevant to the consumer? And how can retailers use design thinking to put the consumer at the heart of everything they do?

Consumers are now better than retailers at using the technology and information at their fingertips to shop.

And they demand more. Retailers need to move fast to embrace marketing technology, avoid consumer frustrations, and keep their customers from going elsewhere. The way retail brands adapt towards the new retail business model will affect the consumer’s perception for years to come.

For every brand that needs improvement, there’s but a handful that are doing it well.

Apple has the greatest sales revenue per square metre space of any retailer in the world ahead of luxury brands and jewellery retailers – they are at the apex of digital tech, luxury brand and consumer science. Commonwealth Bank went from being the laggard in their sector in customer experience in Australia becoming #1 and in the process have risen their fortunes to become Australia’s largest company. Delta Airlines in the US had a similar journey.

Key discussion points:

Customer Experience: How to deliver best customer experience using latest in online, mobile and social digital technologies
Marketing attribution: Revolutionary lessons of behavioral economics from Nobel Prize winners
Customer Analytics and Data Science: How Big Data is transforming retail and what can i use from it today
Payments made easy: What digital payments technology – mobile, instore and online
Digital Supply Chain: How can I use online supply chain technology to optimise operations
New touch points: new technologies and how they’re changing the way consumers are digitally interacting with brands
Omni-channel: the seamless experience from device to store
Social shopping: Because social isn’t a fad, it’s the new norm for engaging with your product
Personalised value: Using data to transform retail, and how you contribute to the individual’s shopping experience
Event format:

8:00AM Registration & Networking

9:00AM Session 1 and Q&A

10:20AM Morning Tea

10:40AM Session 2 and Q&A

12:40PM Event conclusion & Networking;

Presentations

Presentations will be available post-event to all AIMIA members through the resources section of the website found here.
Please note: Some presentations will not be released at the request of the speaker

Interested in speaking?

Throughout the year, AIMIA runs a number of events which aim to present the best in digital thought leadership to our member base of digital professionals. Express your interest in speaking here

When and where

Venue: NSW Teachers’ Federation Conference Centre Auditorium
Address: 37 Reservoir Street, Surry Hills NSW 2010
Date: Wednesday 15 July 2015
Time: 8:00 AM to 1:00 PM (presentations start at 8:30 AM)

More info here: https://aimia.worldsecuresystems.com/BookingRetrieve.aspx?ID=319013

When

15th July 2015 08:00 am
To 15th July 2015 01:00 pm

Where

NSW Teachers Federation Conference Centre
37 Reservoir Street, Surry Hills, NSW 2010
Sydney 2000

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