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MSiX – Marketing Science Ideas Xchange

July 30, 2015MSiX_logo
The Powerhouse Museum, Sydney

MSiX conference: 8am-6:15pm

The Marketing Science Ideas Xchange (MSiX) conference returns to Sydney at the Powerhouse Museum on July 30. Now in its second year, MSiX is dedicated to exploring how brands can benefit from the interface between behavioural science and marketing. The conference provides a mix of theory and practical case studies within the context of a fun ideas exchange environment.

Adam Ferrier

The event is curated by Adam Ferrier, Cummins & Partners’ global strategy officer and author of The Advertising Effect: How To Change Behaviour. The speaker line-up will be headlined by Michael Norton, Harvard Business School’s professor of business administration.

To view the full program and book your place at the MSiX conference, click here.

MSiX Awards: 7pm-9:30pm

The inaugural 2015 MSiX Awards have been developed to celebrate those who are closing the gap between the behavioural sciences, and real world applications. They will be awarded for work that best embraces the principles of marketing and behavioural sciences to achieve marketing results.

The MSiX Awards ceremony will commence directly following the MSiX conference at the Powerhouse Museum.

The find out more about the awards and to enter, click here.

 

When

30th July 2015 08:00 am
To 30th July 2015 09:30 pm

Where

The Powerhouse Museum
500 Harris Street
Ultimo 2007

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