MSiX – Marketing Science Ideas Xchange
July 30, 2015
The Powerhouse Museum, Sydney
MSiX conference: 8am-6:15pm
The Marketing Science Ideas Xchange (MSiX) conference returns to Sydney at the Powerhouse Museum on July 30. Now in its second year, MSiX is dedicated to exploring how brands can benefit from the interface between behavioural science and marketing. The conference provides a mix of theory and practical case studies within the context of a fun ideas exchange environment.
The event is curated by Adam Ferrier, Cummins & Partners’ global strategy officer and author of The Advertising Effect: How To Change Behaviour. The speaker line-up will be headlined by Michael Norton, Harvard Business School’s professor of business administration.
To view the full program and book your place at the MSiX conference, click here.
MSiX Awards: 7pm-9:30pm
The inaugural 2015 MSiX Awards have been developed to celebrate those who are closing the gap between the behavioural sciences, and real world applications. They will be awarded for work that best embraces the principles of marketing and behavioural sciences to achieve marketing results.
The MSiX Awards ceremony will commence directly following the MSiX conference at the Powerhouse Museum.
The find out more about the awards and to enter, click here.
When
30th July 2015 08:00 amTo 30th July 2015 09:30 pm
Where
The Powerhouse Museum500 Harris Street
Ultimo 2007