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Master Workshop||Developing An Enterprise Level CXO Strategy

Why do organisations invest in customer experience? How do you assess and improve customer centricity within your organisation? How do you leverage deep customer insights to innovative the customer experience and differentiate your organisation? And how do you develop an enterprise level customer experience strategy that’s built on a compelling business case?

Topic areas covered in the workshop will include:
>>How to assess and improve customer centricity
>>How to build the business case for customer experience
>>How to effectively map the customer experience
>>How to leverage insights to design the optimal experience
>>How to brand | differentiate the experience
>> How to prioritise improvements; etc.

http://www.ami.org.au/imis15/AMI/Events/Event_Display.aspx?EventKey=MWV0515

When

28th July 2015 08:45 am
To 28th July 2015 04:30 pm

Where

Cliftons Training Facility
Level 1 440 Collins Street
Melbourne 3000