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Programmatic Media: the next generation of intelligent marketing (VIC) | 2 Hour Seminar

Discover how advertisers are utilising new technologies in a bid to move one step closer to the holy grail of advertising; one-to-one communication at scale.

Event Info
People are multi-dimensional. In the age of optimisation, marketers don’t have to look at the consumer universe as a series of broad segments.

Programmatic media buying is revolutionising the advertising industry. Bringing Big Data to advertising means marketers can achieve an increasingly sophisticated understanding of each consumer. Ultimately, it means they will have one-to-one conversations with their prospects.

Join AIMIA for an exclusive 2 hour seminar to discuss and dissect how digital marketing is fundamentally shifting with the explosion of programmatic media buying and how this is giving advertisers the opportunity to efficiently place the right ad in front of the right audience on the right platform at the right time.

https://aimia.worldsecuresystems.com/BookingRetrieve.aspx?ID=323520

When

10th September 2015 07:30 am
To 10th September 2015 10:00 am

Where

RMIT University
Building 16, level 7, Green Brain room, Storey Hall RMIT University, 336–348 Swanston Street, Melbourne, 3000.
Melbourne 3000