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Jim Macnamara – Native Advertising and Organisational Listening: IABCNSW

Organisations today say they want to have engagement and relationships with their stakeholders and consumers, and public communication professions profess ‘two-way communication’ and dialogue.
But do they ‘walk the talk’?
Professor Jim Macnamara, PhD, FAMI, CPM, FPRIA, FAMEC, Professor of Public Communication and an Associate Dean at the University of Technology Sydney (UTS), has agreed to share the findings of his recently completed two-year, three-country study of organizational listening.
This has found that the public communication of corporations and government is overwhelming speaking to disseminate their messages and that they rarely listen. He proposes strategies and tools for organisational listening that can increase engagement, trust, and relationships.

Book Here
http://iabcnsw.com/events/upcoming-events/

When

14th October 2015 06:00 pm
To 14th October 2015 07:30 pm

Where

Randstad Sydney
Level 7 Pitt Street
Sydney 2000

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