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New News 2015 – Branded Content

Hosted by Jim Middleton with Amanda Gome (ANZ), Matthew Pinkney (AFL), Rakhal Ebeli (Newsmodo) and Jonathan Green (Meanjin and ABC RN).
Journalism outlets have traditionally enforced a stringent division between their editorial and business sides, ensuring that reporting is not influenced by advertisers.
Yet the collapse of the old media business model has meant that the boundaries between journalism and public relations are blurring. Some high profile brands outside the world of journalism have established their own newsrooms in recent years. Organisations like the AFL and ANZ now have their own in-house news titles, complete with journalists on staff. Is this just the next phase in the evolution of journalism, or something more sinister? Our panellists debate the ethics of branded content.

When

9th October 2015 11:00 am
To 9th October 2015 12:00 pm

Where

The Wheeler Centre
176 Little Lonsdale St
Melbourne 3000

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