<- Back to all events

Content Strategy Masterclass

This two-day practical and interactive masterclass is designed to offer unambiguous and clear steps to designing, documenting, implementing and improving a content strategy.

1.Step by step processes to create customer profiles, identify content goals and structure a content journey from first awareness to final sale
2.Applying storytelling theory to make your content more effective
3.Creating effective workflows to turn your documented strategy and editorial calendar into reality
4.Setting appropriate KPIs your CEO and CFO will value
5.Developing a clear plan to test, measure and improve your content strategy

Facilitated by Jonathan Crossfield

http://www.progressmedia.com.au/content-strategy-masterclass.html

When

16th February 2016 09:00 am
To 17th February 2016 05:00 pm

Where

Karstens Sydney
111 Harrington Street
Sydney 2000