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Fundamental Workshop || SEO For Marketers

Workshop Outline
Are you working well enough with your inhouse SEO team and partners to deliver the best marketing results for your business? This workshop is designed for marketers with top level knowledge of SEO who want to take management to the next level.

Optimising your website for search is the lowest cost and most effective marketing tactics that you can deploy online, out performing most other online and digital marketing activities in delivering ROI for your marketing spend.

While this is not a hands-on workshop, you will learn how to manage your SEO team and effectively work with them on leveraging the most up-to-date search strategies in the market. You will learn this through case studies of successful SEO results; discussions on your onsite marketing, review and use marketing tools that can contribute strongly to your website’s organic search results.

The workshop isn’t over-technical or geeky and you certainly don’t have to know HTML. You’ll learn and cover areas including leveraging content marketing to boost your SEO rankings, how to promote and share your onsite content on social media for SEO benefit; and why building links remains an important SEO tactic.

Who should attend? The workshop is designed for all marketing managers and for people who are running a website. It is suitable for both clients and agencies and for marketers in both the B2B and B2C sectors.

Key Learning Outcomes:

>> The current trends and best practices in in-house SEO in the marketplace
>> How onsite content marketing can improve your SEO rankings
>> How to develop the best content for your business
>> SEO tactics you can leverage both onsite and more widely online
>> How to work with outside SEO agencies
>> How keywords work and where/how you need to use them onsite
>> How to research and select your primary and secondary keywords
>> How to improve both your search rankings and click-through rates (‘CTR’)
>> How to demystify and translate SEO ‘tech-jargon’ into plain English

This course qualifies for eight hours of professional development under the AMI’s Certified Practising Marketer program

Please bring your laptop computer or tablet to this workshop.

2016 Workshop dates and venues

Proudly Sponsored by Digital Brief
Digitalbrief is a digital marketing and media company aligned with the AMI. Digitalbrief is in a unique position in the marketplace, delivering digital marketing and media training programs to marketers, publishers and agencies.
Registration
Cost (inc GST):

In person CPM Members $850 | AMI Members $950 | Non-Member $1150
Virtual Classroom CPM Members $850 | AMI Members $950 | Non-Member $1150
Online registration is available; click on the relevant date at the top of the page. Individuals can register themselves and colleagues online.

http://www.ami.org.au/imis15/AMI/Events/Event_Display.aspx?EventKey=MWN0716

When

4th May 2016 08:45 am
To 4th May 2016 04:30 pm

Where

Cliftons Training Facility
Level 13, 60 Margaret Street
Sydney 2000