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Fundamental Workshop || Digital & Social Writing Tactics

Workshop Outline

You will look at a variety of web-based writing passages and learn how to engage their target audience with more meaningful and interesting copy. This is a hands-on workshop and participants will be required to undertake various writing and planning tasks specifically related to their current roles. Participants get a comprehensive set of notes on the topic, relevant examples of material for analysis and discussion along with practical experience in implementing learned techniques.

Key Learning outcomes
>> How to structure a web page and write content
>> Understand how to gain and maintain a share of voice
>> Craft the message to the various audiences using keywords, headings, lists and links
>> Format written content to increase its SEO potential;
>> Write tweets that will be noticed and retweeted
>>Tell your brand’s story through social media
>> Write email pitches in a format that maximises journalists’ ability to perceive value for the audiences
>> Understand how to measure impact, success and report the results.
What will we cover?
>> The characteristics of good online content
>> How to write for specific audiences and how to maintain your content
>> Writing for the Web
>> Understand search engines and accessibility requirements, using keywords, headings, lists and links
>> Making your content scannable
>> Matching the company’s tone of voice

Please bring your laptop to this workshop

Who Should Attend:
Anyone tasked with gaining a share of voice in the digital and social sphere for your firm, organisation, government department, or NGO. Such as Marketing Managers Executives and Assistants; Communication Managers, Executives and Assistants, MarComms Managers and Executives
This course qualifies for eight hours of professional development under the AMI’s Certified Practising Marketer program.

Facilitator Gwyneth Howell

Cost (inc GST):

In person AMI CPM Member $580 | AMI Member $650 | Non-members $850
Virtual Classroom AMI CPM Member $580 | AMI Member $650 | Non-members $850

When

5th May 2016 08:45 am
To 5th May 2016 04:30 pm

Where

Cliftons Training Facility
Level 3, 288 Edward Street
Brisbane 4000