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Master Workshop || Public Relations Strategy Development

Workshop Outline
You will explore the relationship between business and public relations strategy and the importance of the public relations tactics employed when designing and implementing a public relations strategy. Further, you will also learn how to respond to a client or manager’s brief as well as covering analysis of public relations campaigns and how to measure and report on public relations activities. You will receive a comprehensive set of notes on the topic, relevant examples of material for analysis and discussion along with practical experience in implementing learned techniques.)

Key Learning outcomes
>> Public relations strategy developed in line with the organisation’s objectives
>> Pinpoint the target audiences for your strategy
>> Develop a sound understanding of setting SMART objectives
>> Craft the message to the various audiences and developing outputs for the strategy
>> Develop a map for all the tactics
>> Produce a campaign timetable
>> Develop a budget for implementation
>> Measure impact and success and report the results.

What will we cover?
>> Strategy development and planning
>> Successful tactics, outputs and outcomes for your organisation
>> Calendar development and planning
>> Budget considerations and costs
>> Measurement tools to demonstrate your success
>> How to gain the media recognition that your organisation needs

Who Should Attend:
Anyone tasked with raising the media profile to gain recognition for products, services or aims. Such as Marketing Managers Executives, and Assistants; Communication Managers, Executives and Assistants, MarComms Managers and Executives
Please bring your laptop computer or tablet to this workshop.

This course qualifies for eight hours of professional development under the AMI’s Certified Practising Marketer program.

Facilitator: Gwyneth Howell

Cost (inc GST):
In person CPM Members $850 | AMI Members $950 | Non-Member $1150
Virtual Classroom CPM Members $850 | AMI Members $950 | Non-Member $1150

Online registration is available; click on the relevant date at the top of the page. Individuals can register themselves and colleagues online.

FAX 1300 131 468
TEL 1300 737 445
EMAIL events@ami.org.au

http://www.ami.org.au/imis15/AMI/Events/Event_Display.aspx?EventKey=MWQ0316

When

6th May 2016 08:45 am
To 6th May 2016 04:30 pm

Where

Cliftons Training Facility
Level 3, 288 Edward Street
Brisbane 4000