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Master Workshop || Programmatic Media

Workshop Outline

Programmatic buying is often described as the future of online advertising and is the fastest-growing way to buy targeted ad inventory online either by bidding or buying direct.

Recent Boston Consulting Group research shows Australia is rapidly adopting programmatic media, with the sector forecast grow 24.9 year-on-year to reach US$724 million at end-2015. Internationally, programmatic is well established in the UK and US and growing fast, with an Interactive Advertising Bureau (‘IAB’) report stating that programmatic advertising income was US$10.1 billion in 2014 and made up 20% of all online ad revenue.

If you’re a marketer, in media sales or on agency side, you need to get your head around programmatic media now. Programmatic know-how and skills are transferable to every media available and its vital knowledge for your work or for new job opportunities. This workshop will give you the tools and knowledge you need to keep up or rapidly catch up.

During the workshop we explain how the two most common ways of programmatic trading:
>> Programmatic direct buying – buying selling of any ad unit on a website page, with buyers able to bid for it or buy it directly.
>> Programmatic RTB – buying/selling inventory, auction style, in real time.

Sound like a lot to learn? Start with this 1x full day workshop, which delivers an overview of programmatic media in plain English. You’ll leave with a good working knowledge across programmatic media and RTB. The course is designed for non-digital specialists or for digital media specialist at any level who interact with marketing departments.

Key learning outcomes
>> Expand your knowledge and understanding of the programmatic media and RTB space
>> Explore programmatic media’s key approaches and challenges
>> Be able to discuss and question how appropriate a strategy or solution is
>> Learn about programmatic processes and top level technology
>> Understand this emerging channels different options and how to leverage them You should attend this session if….

Why You Should Attend
>> You need to develop your understanding of programmatic trading
>> Whatever your role, you are involved in discussions and decisions about programmatic media (we’ve taught this to all sides of the fence)
>> You manage paid media campaigns with your agency
>> You are collaborating and working with internal teams or outside agencies
>> You don’t want get pushed around on programmatic decisions by your partners
>> You want to grow your career and keep up with this exploding area

10 principles of programmatic Trading

1. More effective media planning and buying
2. Precision audience targeting
3. Reduce campaign wastage
4. Real-time actionable data insights
5. Deeper customer relationships
6. Greater transparency and control
7. Brand safety
8. Increased yields
9. Cost saving
10. Time and workflow efficiencies

This course qualifies for eight hours of professional development under the AMI’s Certified Practising Marketer program.
Please bring your laptop computer or tablet to this workshop.

Facilitator: Russell Easther

Proudly Sponsored by Digital Brief
Digitalbrief is a digital marketing and media company aligned with the AMI. Digitalbrief is in a unique position in the marketplace, delivering digital marketing and media training programs to marketers, publishers and agencies.

Registration
Cost (inc GST):

In person CPM Members $850 | AMI Members $950 | Non-Member $1150
Virtual Classroom CPM Members $850 | AMI Members $950 | Non-Member $1150
Online registration is available; click on the relevant date at the top of the page. Individuals can register themselves and colleagues online.

FAX 1300 131 468
TEL 1300 737 445
EMAIL events@ami.org.au
MAIL Foundation Workshops, Australian Marketing Institute, GPO Box 5295, Sydney NSW 2001

http://www.ami.org.au/imis15/AMI/Events/Event_Display.aspx?EventKey=MWQ0416

When

10th May 2016 08:45 am
To 10th May 2016 04:30 pm

Where

Cliftons Training Facility
Level 3, 288 Edward Street
Brisbane 4000

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