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Webinar|| Making Your Research Work Harder

This webinar will explore the entire research cycle and discuss things that marketers can do before, during and after a research project to ensure that it delivers meaningful, actionable and sustainable outcomes to a business and keeps on delivering long after the project is complete. Some of the concepts we will cover include:

” Adding clarity and purpose to the research brief
” Ensuring that the project isn’t simply reinventing the wheel – the role of interrogating your previous research
” Designing effective debrief sessions
” Follow up exercises and tools to make the most of the research findings and keeps them top of mind and relevant, in an ongoing way.

http://www.ami.org.au/imis15/AMI/Events/Event_Display.aspx?EventKey=WEB0916

When

10th May 2016 12:00 pm
To 10th May 2016 01:00 pm

Where

Online
Online
Online