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Thought Leadership Series || Copywriting Techniques

Workshop Outline

This half-day Masterclass introduces Senior Marketers to a way to craft better brands stories and reduce the amount of time and money spent producing written content.
On completion of this Masterclass participants will understand why most marketing copy is ineffective and what you can do to change it. You’ll know how to identify 5 elements of a good story and make your content marketing more attractive to traditional media outlets. You’ll learn how to produce better quality, more readable content and spend less time in the process of writing.

The strength of this Masterclass is providing clear guidance on what it takes to reduce the reliance on agencies and freelance copywriters. You’ll know how to tell better stories for your brand and become more efficient at writing. The class consists of 10 hands-on exercises you perform on your own content. You’ll leave this Masterclass with proof the quality of your content marketing and writing efforts have improved.

Key Learning outcomes

>> Find and tell the right stories for your business
>> Remove the gobbledygook from your marketing communications
>> State your ideas in a clear, concise manner
>> Attract and keep your reader’s interest
>> Keep Google and other search engines happy

Who Should Attend:

This Masterclass is ideal for Senior Marketers who need to communicate more effectively with their target audience.

You will gain understanding and take away new skills you can apply in your organisation immediately.

Please bring your laptop computer to this workshop.

This course qualifies for four hours of professional development under the AMI’s Certified Practising Marketer program

Facilitator: Sarah Mitchell

Cost (inc GST):

In person AMI CPM Member $500 | AMI Member $550 | Non-members $655

FAX 1300 131 468
TEL 1300 737 445
EMAIL events@ami.org.au
MAIL Thought Leadership Workshops, Australian Marketing Institute, GPO Box 5295, Sydney NSW 2001

http://www.ami.org.au/imis15/AMI/Events/Event_Display.aspx?EventKey=TLWA0116

When

10th May 2016 08:30 am
To 10th May 2016 12:30 pm

Where

Cliftons Training Facility
Ground Level, Parmelia House, 191 St Georges Terrace,
Perth 6000