2Day FM cancels Sydney breakfast show

Southern Cross Austereo’s Sydney breakfast show on 2Day FM is no more, with the station announcing the Ed, Grant and Ash Show will finish up this week.

Instead, the embattled station will simply play music in the key breakfast slot.

The 2DayFM brand has struggled in recent years

Trouble started for the once all-powerful station back in 2013 when long-term FM-leading hosts Kyle Sandilands and Jackie O Henderson announced they were leaving SCA.

With the Kyle & Jackie O Show moving to what is now Kiis FM on the Australian Radio Network (ARN), 2Day FM moved to a new line-up of Merrick Watts, Jules Lund, Sophie Monk and former Spice Girl Mel B.

The ratings, however, did not favour the decision. The Kyle & Jackie O Show had gone out on a 10.4% audience share in 2013 on 2Day FM. Its new 2014 line-up debuted with just 3.8% of the breakfast market.

The 2014 2Day FM breakfast show

The network pivoted again, employing Dan Debuf and Maz Compton to take the reins in 2015.

Dan and Maz also gave it a go

This also didn’t last, however, with television’s Rove McManus the next host to give the gig a shot.

McManus was joined by The Bachelor and Bachelorette’s Sam Frost, with the pair getting behind the mics on 9 November, 2015.

Rove and Sam

By 2017, SCA was trying again, announcing Em Rusciano would take the helm with Harley Breen. Just ahead of the announcement, the Rove & Sam show had clocked up a 3.8% share, still well behind that of former hosts Kyle & Jackie O over on Kiis, who at the time commanded 10.5%.

The Em Rusciano Radio Show with Harley Breen kicked off with a modest 0.2 point boost for the 2Day FM breakfast slot, delivering a 4.0% audience share.

After increasing tabloid speculation of a rift between Rusciano and Breen, however, Breen announced he would be leaving the show at the end of the year to focus on his stand-up career and his family. The final radio ratings for the duo had them on just a 2.8% share.

Next up: Em and Harley

The next iteration of the 2Day FM breakfast program held onto Rusciano, teaming her up with Ed Kavalee – who had just departed Triple M Breakfast in Brisbane – and Network Ten stalwart Grant Denyer.

That combination of personalities delivered the station an initial 0.6 point boost, debuting to a 3.8% audience share. 

Throughout the year, the show made some inroads, helping 2Day FM to its highest overall station result (5.6%) since the defection of Sandilands and Henderson, however the troubles were not over.

The short-lived 2Day FM Breakfast team

By September, Rusciano was on the move, insisting that despite the ongoing rumour mill around her, the decision was hers.

“Before anyone gets in a flap, let me make it crystal clear that this is entirely my decision and not one I make lightly,” she said at the time. “I appreciate how lucky I am to be in a position to leave on my own terms. Usually in radio, you are not afforded such a luxury.”

Ash London stepped in to replace Rusciano, and the trio was then confirmed as the 2019 hosts.

London was the 13th host of the 2Day FM breakfast show since the Kyle & Jackie O Show wrapped up.

Denyer, Kavalee and London have been on air together since September last year

The show kicked off this year with a 4.4% audience share, but slipped back to 3.1% in the most recent survey.

And now, in a move long speculated by the radio industry as the only option for the show moving forward, head of the Hit Network Gemma Fordham has confirmed the station will simply focus on music between 6am and 9am.

“Our promise to Sydney is an exciting and upbeat breakfast alternative for Sydneysiders on their morning commute where they can expect us to play just music for breakfast,” she said in a statement this afternoon.

Fordham also paid tribute to hosts 11, 12 and 13, and revealed their future associations with the network.

“A huge thank you must go to our breakfast show team, Grant, Ed & Ash, for the past 18 months – they are absolute professionals, have been a true delight to work with and have contributed to a culture of fun, community and inclusiveness we are proud of at 2Day.

“Ash London will continue to host Ash London Live nationally from 6.30pm weeknights. Ed Kavalee will continue to fill in for Kate Langbroek, who is enjoying the European summer with her young family, with Hughesy from 4:30pm. Grant Denyer will continue making appearances around the Network.”

The decision takes effect from Monday – meaning tomorrow, Friday, 16 August, will be Kavalee, Denyer and London’s final outing.

From Monday, Jamie Angel will anchor the music-based program.


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