Features January 25, 2021

Holey Moley's EP on predicted ratings success, and the 'big investment' in a local course: 'It's all actually worked out favourably'

Holey Moley's executive producer, Andrew Backwell, is 'hoping for a big [ratings] number' when Seven's new format launches next Monday night, up against Ten's The Amazing Race. In this interview with Mumbrella's Brittney Rigby, he explains why the big investment in a local course will pay off, and how the show provides necessary diversity to Seven's content slate.

Features January 19, 2021

‘One of the best kept secrets in the industry’: Simon Langley on what brought him to Edge from Wunderman Thompson

What would inspire someone to leave the national chief creative officer role at an agency network in the middle of a pandemic? Simon Langley says Edge has "all the tools in place to become a really exciting creative agency", and his decision to make the change was driven by the opportunity the pandemic has created for Edge to take on the industry. Here, Langley, founding partner Fergus Stoddart and partner Richard Parker speak to Mumbrella's Zoe Wilkinson about the future of Edge.


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