AANA launches paper on wagering but denies it is attempt to head off push on live betting

The Australian Association of National Advertisers (AANA) is launching a public discussion paper aimed at addressing concerns around the gambling industry.

The move comes at a time when the NSW Government is considering becoming the first state to ban the advertising of live betting odds, with the Baird government expressing concerns about the risks for problem gamblers and children.


Gloster: paper is attempt to create new framework for wagering.

However, Sunita Gloster, CEO of the AANA insisted the move was not an attempt to fight live betting saying the code would only serve as a “self regulatory framework” for betting companies adding: “It hasn’t been driven by any particular factor, but is a much broader framework to enable industry to deliver responsible marketing in this category.”

AANAThe public discussion paper would cover gambling across racing and sports betting, gaming and other casino games, along with lotteries and scratchies.

The AANA’s proposed self regulatory code would work within the existing legislative, regulatory and industry self-regulatory frameworks, including the overarching association code of ethics.

“Most importantly, it would protect the interests and rights of consumers by helping to ensure advertising and marketing communication is conducted responsibly,” said Gloster.

“The AANA wagering code would aim to provide the public with a transparent and easily accessible complaints procedure via the single point of the Advertising Standards Board (ASB),” she said.

The consultation opens today and will close on December 18.

Simone Brandon, director of policy and regulatory affairs at the AANA said they were keen for community involvement.

“Public consultation is an important part of the development of our codes to help understand community expectations,” she said.

“The consultation process will help us to ensure that relevant types of wagering and platforms for the provision of wagering services are covered so that the Code maintains its relevance going forward.”

The discussion paper along with instructions for submitting a response can be found at

Nic Christensen 


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