ACP scraps Ralph magazine, and will exist only online

ACP Magazine is scrapping the print edition of its men’s monthly magazine Ralph after 13 years of publishing and will continue only online on the Ninemsn network.

The publisher said the monthly market had been knocked by the launch of weekly title Zoo in 2006 and the arrival of “cross category” men’s magazines such as Top Gear and Men’s Health.  

ACP, which also owns FHM, said the Ralph brand would continue to exist through its website and on the mobile platform.

The July cover date will be the final monthly magazine, however it will continue to publish the Girls of Ralph special issues.

Some 13 ACP editorial and advertising staff will be affected by the closure of the print edition. And while some employees will be transferred, redundancies are expected.

Phil Scott, ACP group publishing director, said: “The history of the monthly men’s market is that the No. 1 masthead tends to change every six or seven years, dating back to the Penthouse and Playboy era, followed by Inside Sport and then Ralph and more recently ALPHA.

“The launch of Zoo as a weekly in 2006 and the subsequent arrival of cross category men’s magazines such as Top Gear and Men’s Health have steadily eroded the once dominant ‘lads‘ monthlies. The trend is evident all over the world and is the reason ACP re positioned FHM in May of 2008.”

According to the Audit Bureau of Circulations figures for the three months to the end of December, Ralph experienced a 4.8 per cent year-on-year fall to 63,155.



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