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ACP closes NetGuide, shows editorial director the door and promotes Veness-McGourty

netguideMagazine publisher ACP has swung the axe again, this time closing  the 11-year-old NetGuide magazine, which was Australia’s only magazine dedicated to the internet.  

NetGuide’s last issue will go on sale next month. For the September issue it will instead be incorporated into PC User.  The closure of the mag, which was aimed at non-technical web users, will result in two redundancies.

The title was launched in 1998 by Industrial Press and acquired by ACP in 2003.

Phil Scott, ACP’s director for men’s specialist and custom publishing, cited lack of support from supermarket chains as one factor in the decision. He said: “With internet usage ubiquitous and the older audience growing ever more web savvy, the need for guidance has diminished. With recent, progressive loss of ranging in supermarkets, the economics no longer justify a free standing magazine.”

NetGuide’s audited circulation fell from a peak of 43,600 in 2004 to its current 16,047.

The announcement comes just a week after it was revealed that ACP is closing women’s title Slimming & Health. And yesterday it emerged that ACP veteran Pat Ingram – described by some as the most powerful woman in Australian publishing – was leaving.

Today ACP said that  Alison Veness-McGourty, currently editor-in-chief of Grazia, was being promoted to the additional role of editorial director of Harper’s Bazaar.

She said: “It is a very exciting challenge to work across both weekly and monthly markets. It’s a tough market and the pressure is on to offer a compelling and exciting mix that resonates with the readers.”

Meanwhile, it was reported this afternoon that as part of that process, editorial director Louisa Hatfield has been made redundant.

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