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ACP’s PC User is reborn as TechLife

Techlife magazineACP’s technology title PC User is to be rebranded TechLife.

The magazine will launch in June to address a lack of innovation in the consumer technology publication space, according to the publisher.

It will be available as a print edition, with an online and social media presence as well as tablet and smartphone apps.

ACP’s director of media, public affairs and brand development, Deborah Thomas told Mumbrella in February that PC User was “not in danger of closing”.

TechLife will cover a broader spectrum than PC User, offering editorial on the application of technology to all consumer lifestyle activities, from fitness to entertainment.

The editor of PC User, Glen Rees, left the magazine a month ago.

Tony Sarno, editor of APC Magazine, will become editor-in-chief of both titles. All PC User editorial staff will move over to the new title.

Tony_Sarno_ACP

Tony Sarno (picture supplied)

Sarno said: “Consumer technology magazines haven’t really innovated since the 1980s, concentrating primarily on products through reviews, testing and ratings. TechLife will focus on lifestyle activities — such as leisure and entertainment, health and fitness — and explain how technology can enhance those pursuits”.

Around 200,000 copies of the magazine are to be published in May as a sampler and distributed to a readership of 900,000, along with an electronic sampler and heavy promotion at point of sale.

The launch is intended to complement the APC magazine brand, which is aimed at professionals and “power users.”

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