Ceva Animal Health is launching its Prozym Dental Treatment range in the Australian market with a new campaign created by Affinity showing how dogs can become “kissably clean” with good doggy dental hygiene.
The campaign, which is running online and in-store, features owners and their pets showing affection with a lick to the face. The tagline reads ‘Fresh breath. As tested on humans’.
Ceva Animal Health brand manager Amy Chong said in a statement: “We are really excited to launch Prozym. So much work has gone on behind the scenes and Affinity have done an amazing job pulling it all together. The agency has developed an insightful new brand positioning which will stand out and create a strong personal connection with dog owners.”
The campaign was shot by photographer Andreas Bommert.
Affinity creative director Marcus Tesoriero said in a statement: “We all know those dog owners who awkwardly don’t hold back when kissing their dogs, so we wanted to focus on this insight to drive home our benefit of fresh breath.
“Our client was courageous enough to support our vision and we believe this work will provide a strong platform to launch Prozym in the Australian market.”
- Agency: Affinity, Sydney
- Creative Director: Marcus Tesoriero
- Art Director: Charles Grant
- Copywriter: Marcus Tesoriero
- Head of Design: Mark Clayton
- Design: Carlie Smith
- Director of Strategy: Angela Smith
- Head of Business Management: Cheyne Oxford
- Business Manager: Annalise McDonnell
- Business Executive: Thomas Smyth
- Photographer: Andreas Bommert
- Producer: Grant Navin