Air New Zealand and Host/Havas take home the Grand Prix at BEFEST awards
Air New Zealand and Host/Havas have picked up the Grand Prix at Mumbrella’s BEFEST awards.
Their Summer Wonderland campaign, featuring Ronan Keating’s Kiwi version of the iconic Christmas song Winter Wonderland, also won for Best Branded Content Campaign and Best Use of Music.
Rival airline Virgin Australia won gold in the Best Use of Experiential category for its Answer The Call experiential campaign, which was created along with the AFL, JCDecaux and Vizeum for The 2017 Toyota AFL Finals Series.
Vice Australia took home gold for Content Company of the Year, beating Sportsbet and Emotive, who were awarded silver and bronze respectively.
The Monkeys’ work with MLA earned the team a silver for its Celebrate Australia campaign, while its Spring Lamb effort picked up a bronze.
Content marketing agency Mahlab won gold in the Best Branded Publication (Print or Online) category, thanks to its Direct Advice for Dads work for HBF.
Marketing team of the year went to Hoyts, who picked up a silver.
BEFEST Awards 2017 – Winners’ List
BEST BRANDED ENTERTAINMENT (FICTION)
SILVER
Celebrate Australia – The Monkeys for Meat & Livestock Australia
BRONZE
Spring Lamb – The Monkeys for Meat & Livestock Australia
BEST BRANDED ENTERTAINMENT (NON-FICTION)
GOLD
It’s a Small World – HelloFuture.TV for AncestryDNA
SILVER
SheStarts – TheStoryBoxes for BlueChilli and ANZ, MYOB, GSK, Sunsuper, Vasudhara, University of Technology Sydney, Google Australia
BRONZE
Real Estate Tips from the Terminally Ill – The Monkeys for UBank
BEST USE OF FILM CRAFT / BEST EXECUTION
GOLD
The Hearing Test In Disguise – Revolver/Will O’Rourke and CHE Proximity for Cochlear
BEST BRANDED PUBLICATION (PRINT OR ONLINE)
GOLD
Direct Advice for Dads – Mahlab for HBF
BRONZE
AWOL – Junkee Media for Qantas
BEST USE OF EXPERIENTIAL
GOLD
Answer The Call – AFL, Virgin Australia, JCDecaux and Vizeum for The 2017 Toyota AFL Finals Series
SILVER
No Robe – AKQA, The Mint Partners and Toben for Art Series Hotels
BEST USE OF INTERACTIVE / GAMING
GOLD
Shell V-Power VR Pit Stop – Traffik Group with Edelman Australia for Shell V-Power
SILVER
Strand Arcade AW’17 Launch – The Royals for Strand Arcade
BRONZE
Out Of Office Travelogue – The Monkeys for Qantas
BEST USE OF MUSIC
GOLD
Summer Wonderland – Host/Havas for Air New Zealand
SILVER
Listen To Your Book – Emotive for Audible.com.au
BRONZE
Strand Arcade AW’17 Launch – The Royals for Strand Arcade
MARKETING TEAM OF THE YEAR
SILVER
Hoyts
BEST USE OF A SMALL BUDGET
GOLD
No Robe – AKQA, Candid Films, The Mint Partners and Toben for Art Series Hotels
SILVER
The Honeyboomers – Red Engine SCC and Fleishman Hillard for Carnival Cruise Line Australia
BEST CONTENT STRATEGY
GOLD
The Hearing Test In Disguise – Revolver/Will O’Rourke and CHE Proximity for Cochlear
SILVER
Upsiders – Vice Australia and MEC for Vodafone
BRONZE
VCTV by Vodka Cruiser – Vizeum and The Story Lab for Vodka Cruiser
BEST BRANDED SPONSORSHIP OR PRODUCT INTEGRATION
GOLD
SMARTWiG – Bashful and The Kind Agency for The Star Sydney
BRONZE
Samsung at Splendour in The Grass – Secret Sounds Connect and Splendour in The Grass for Samsung
BEST BRANDED CONTENT CAMPAIGN
GOLD
Summer Wonderland – Host/Havas for Air New Zealand
SILVER
#DoItForYourself – Emotive and Parlour for Berlei
BRONZE
Android – BMF Sydney for Sportsbet
CONTENT COMPANY OF THE YEAR
GOLD
Vice Australia
SILVER
Sportsbet
BRONZE
Emotive
GRAND PRIX
Summer Wonderland – Host/Havas for Air New Zealand
