Alana House to edit iVillage weeks after getting sack for protesting Woman’s Day story

Two months after being sacked for speaking out against a stitch-up by Woman’s Day, magazine veteran Alana House has landed a new role.

House is to be editor of iVillage Australia, sister website to

House lost her job at ACP Magazines in November after she blogged about how Woman’s Day had covered the incarceration of convicted child killer Kathleen Folbigg.

House, a schoolfriend of Folbigg, accused Woman’s Day – which she once edited – of fabricating a story which claimed the prisoner was “so happy in jail”. She was sacked by the magazine company, which has since rebranded as Bauer Media, the same day.

House’s extensive magazine experience also includes Cleo, Cosmopolitan and Harper’s Bazaar.

Mamamia began its partnership with iVillage to launch an Australian edition last July. The site focuses on building a community atmosphere and the topic of parenting. Mamamia, which also targets a female audience, focuses on opinion pieces.

Mamamia was founded by former ACP editor Mia Freedman.

House said: “”I am thrilled to join the iVillage team and to bring my publishing experience in the women’s mass market to such a big player in the digital world.

“Leading the team charged with growing this iconic brand’s Australian audience is a tremendous opportunity.”

Freedman said: “After Alana left magazines, I’ve watched her develop her own blog and enthusiastically embrace digital and social media. The decades of women’s lifestyle content experience Alana brings to iVillage is unmatched in the market.”

House will work alongside managing editor Lana Hirschowitz.



Sign up to our free daily update to get the latest in media and marketing