American Express creates small business Ideas Exchange campaign with Shark Tank star Andrew Banks
American Express has launched a new content series to help support Australian businesses and the individuals behind them.
The American Express Idea Exchange content series, created by CX Lavender, features Shark Tank star and Australian entrepreneur Andrew Banks as he talks about the different type of business owners and offers them exclusive seminars and workshops to help small to medium Australian businesses grow.
As well as holding live seminars, American Express has launched a six part content series which will offer advice and inspiration to small and medium-sized business owners.
Ryan Stubna, ECD and associate partner at CX Lavender, said in a statement: “Together with American Express and Andrew Banks, the Idea Exchange gave us the opportunity to truly bring to life American Express’ commitment to providing powerful backing to its card members.
“Running a business can be a lonely and high-pressure existence without a vibrant support ecosystem offering advice, guidance, validation and a vote of confidence, so we’re proud to be part of this initiative.”
Peter Likoudis, vice president of marketing at American Express Global Commercial Services for Japan and Asia Pacific, added: “These American Express-only events are testament to the extraordinary experiences and benefits that come with being an American Express card member and will allow businesses to build valuable connections and generate new ideas they can apply to their businesses.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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