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APAC nominations announced in the Mumbrella Asia awards shortlist

The Mumbrella Asia Awards shortlist has been announced, with several Australia-based agencies and campaigns making the final cut.

All up 14 Australian agencies and campaigns are nominated across APAC categories, with agencies including OMD, Emotive, Eleven and Atomic 212 all making an appearance. 

In the APAC Public Relations Agency of the Year category, Australian-based agencies Eleven, History Will Be Kind, Red Agency and Sling & Stone have all received nominations.

APAC’s specialist agencies also made an appearance, with CHE Proximity, Emotive, Rotor Studios and Start VR making the shortlist.

Elsewhere Atomic 212, OMD and PHD New Zealand were all shortlisted in the APAC Media Agency of the Year category, while Frizbee with Intel for Lenovo from TechRevolution made the Mumbrella Award for Collaboration Category.

More than 160 entries made the shortlist following a rigorous first-round judging process by 121 jurors, the largest jury ever at the awards which are now in their fourth year. Those who made the shortlist will present their case to a live jury in Singapore next month.

The winners will be announced at the Mumbrella Asia Awards ceremony, which takes place at the Marina Bay Sands hotel on November 8, during the week of the three-day Mumbrella360 Asia media and marketing conference.

The full shortlist can be viewed below:

Mumbrella Award for Innovation

  • AdColony (Indonesia) with Dentsu & Disney for Disney – Pirates of the Caribbean – Salazar’s Revenge
  • Hill+Knowlton Strategies (China) for Coca-Cola China – Coca-Cola sings a Sustainability Song
  • Isobar (Singapore) with Carat (Asia Pacific) and Isobar (Korea) for General Motors – Chevrolet V-Showroom – Experience the New Cruze Virtually Anywhere
  • OMD (Singapore) for McDonald’s – Capacity Based McDelivery
  • Postr (Singapore) – Skinny Collect / Optus Xtra / Aladin / Blau +

PR Idea of the Year

  • Creation (China) for Cartier – Cartier Nails Down Millennials
  • Hill+Knowlton Strategies (Asia) for Hong Kong Airlines – Hong Kong Airlines 10th Anniversary Celebration
  • Hill+Knowlton Strategies (Beijing) for Mattel/Thomas & Friends – Thomas & Friends Friendship Campaign
  • Text100 (India) for TeamIndus (Axiom Research Labs) – Har Indian Ka Moonshot (Every Indian’s Moonshot)
  • Tourism Australia – Restaurant Australia Campaign

Mumbrella Award for Bravery

  • PHD (China) with Wezeit & Super Curriculum for Bayer – Yasmin’s Sex-Ed Revolution
  • SWAT Co (Thailand) with Digital Dude Co for Lipovitan-D – Lipovitan-D Brave Hero

Mumbrella Award for Data-driven Marketing

  • Blis (Singapore) with APD for Triumph (Singapore) – Celebrate in Sensual Red
  • iris Worldwide (Singapore) with Samsung RHQ, Samsung HQ & SAP for Samsung Customer-Driven Marketing Program
  • MEC (Hong Kong) for Wynn Palace – We Hear You: Creation of an Impactful, Precise & Personalised Always On Digital Acquisition Campaigns
  • OMD (Singapore) for McDonald’s – Capacity Based McDelivery
  • PHD (Singapore) with gyro & Google for HP Inc – HPI Supplies: How HP Used Data to Tone Up Its Display Creative

Mumbrella Award for Insight

  • OMD (Singapore) for McDonald’s – Capacity Based McDelivery
  • Weber Shandwick (India) for Experian India – Hunting Down Fraudsters with Experian HUNTERTM

Social Idea of the Year

  • Creation (China) for Cartier – Cartier Nails Down Millennials
  • Hill+Knowlton Strategies (China) for Coca-Cola China – Coca-Cola sings a sustainability song
  • Lion and Lion Digital (Singapore) for The Coca-Cola Company – Chinese New Year 2017
  • PHD (China) with Wezeit & Super Curriculum for Bayer – Yasmin’s Sex-Ed Revolution
  • PHD (India) with Glitch Media for Perfetti Van Melle – Happydent Smile Please
  • Weber Shandwick (China) for Ocean Spray – Crazy for Cranberries: The Taste of Thanksgiving in China

Mumbrella Award for Collaboration

  • Frizbee (Australia) with Intel for Lenovo – TechRevolution
  • Edelman (Beijing) with LinkedIn for Skyscanner (China) – Skyscanner Chief Travel Officer (CTO) Recruitment Campaign with LinkedIn

Campaign of the Year

  • Golin Taiwan for Taiwan AIDS Society & Taiwan AIDS Nurses Association – HIV: Overcoming the Fear of the Test
  • OMD (India) for Nissan Motor India – Datsun – Vote for change
  • PHD (China) with Wezeit & Super Curriculum for Bayer – Yasmin’s Sex-Ed Revolution
  • Sinclair for Singapore Tourism Board – Singapore For Everyone
  • Supermarket Creative (Singapore) for Circles.Life – Circles.Life 20/20 Launch

Mumbrella Award for Culture

  • The Hoffman Agency (Asia-Pacific)
  • Weber Shandwick (Asia-Pacific)

Best Localisation of Global Strategy

  • AdColony (Indonesia) with Unilever & Mindshare for Unilever / Clear – Tapping on mudik during Eid holiday in Indonesia
  • InMobi with Mindshare for Milo – Milo Champ Squad
  • Havas (Indonesia) for Durex Performa – More time for love
  • Hill+Knowlton Strategies (Beijing) with Mattel/ Thomas & Friends – Thomas & Friends Friendship Campaign
  • The New York Times – T Brand Studio (Hong Kong) with KR Media & DDB Worldwide for Hennessy Paradis Imperial – The Sense of Precision Series / Episode 3: Paper, Scissors, Art

Media Idea of the Year

  • OMD (India) for Ferrero India – Nutella – #MyNutellaJar Campaign
  • PHD (China) with Wezeit & Super Curriculum for Bayer – Yasmin’s Sex-Ed Revolution

APAC Public Relations Agency of the Year

  • Eleven (Australia)
  • History Will Be Kind (Australia)
  • Red Agency (Australia)
  • Sling & Stone (Australia)

Marketing Technology Company of the Year

  • Postr (Singapore)
  • Wootag (Singapore)

Most Engaging 360 Video/Virtual Reality or Augmented Reality Work

  • InMobi with Mindshare for Zwitsal – Zwitsal Baby
  • Isobar (Singapore) with Carat Asia Pacific & Isobar Korea for General Motors – Chevrolet  V-Showroom – Experience the New Cruze Virtually Anywhere
  • TaKanto Virtual Reality (Singapore) for AirAsia – ASEAN 50th Anniversary – The VR Experience
  • Untitled Project (Singapore) for Diageo – The Singleton Virtual Reality Tasting Experience

Best Use of Experiential

  • Adcolony (Indonesia) with Dentsu & Disney for Disney – Pirates of the Caribbean – Salazar’s revenge
  • FreemanXP for BMW Asia – Launch of the All-New BMW 5 Series
  • Jack Morton Worldwide (Singapore) with Golin Singapore for Magnum – Magnum Mansion – Release the Beast, Dare to go Double
  • iris Worldwide (Singapore) with Havas Media for Philips Lighting – Romeo & Juliet in a Different Light
  • Gate 7 (Australia) with Traffik for Japan National Tourism Organization – Taste of Japan Yummy Fun Truck
  • Havas Worldwide (India) for Reckitt Benckiser – Mortein – Kill the Real Demons

APAC Public Relations Agency Network of the Year

  • Hill + Knowlton Strategies
  • Weber Shandwick

Engaging with Millennials Award

  • Brilio.net
  • Creation (China) for Cartier – Cartier Nails Down Millennials
  • Golin Taiwan for Taiwan AIDS Society & Taiwan AIDS Nurses Association – HIV: Overcoming the Fear of the Test
  • OMD (Hong Kong) for McDonald’s – Shogun and Tamago Bring the Love Back!
  • PHD (China) with Wezeit & Super Curriculum for Bayer – Yasmin’s Sex-Ed Revolution
  • Weber Shandwick (Singapore) for Eu Yan Sang- TCM Herbmixology Pop-Up Experience

Creative Effectiveness

  • Hill+Knowlton Strategies (Beijing) for Mattel/Thomas & Friends – Thomas & Friends Friendship Party Campaign
  • Hill+Knowlton Strategies (China) for Crocs China – Livestreaming Super Brand Day with Crocs
  • OMD (Hong Kong) for McDonald’s – McDonald’s – Shogun and Tamago Bring the Love Back!
  • RED2 Digital (Vietnam) for California Fitness & Yoga Centre – I Am More Than You See
  • Supermarket Creative (Singapore) for Circles.Life – Circles.Life 20/20 Launch
  • TBWA\ Kuala Lumpur with BPN / Society for U Mobile – Music-Onz

Best Content Marketing/ Native Advertising Work

  • Frizbee (Australia) for Lenovo – TechRevolution
  • BBC Worldwide (Singapore) for Huawei Enterprise – The Explorers
  • CNN International Commercial with Great Big Story for All Nippon Airways – Ichigo Ichie
  • Mediacorp (Singapore) for Manulife Singapore – Be Ready For Life
  • OMD (Hong Kong) for McDonald’s – Shogun and Tamago Bring the Love Back!

Best Use of Programmatic

  • Essence Digital for Google – Google Play – Mana Level Lo?
  • Blis (Singapore) with APD for Triumph Singapore – Celebrate in Sensual Red
  • MEC (Vietnam) for Grab – Outcomes Based Digital Marketing Creating Sustainable Business for Grab
  • OMD (India) for Virgin Atlantic Airways – Driving Profitability for VA with Always-On Programmatic
  • OMD (Thailand) with OMG Programmatic for dtac – dtac Dynamic Profiling
  • WATConsult (India) for digibank by DBS Bank – The Watchable Ads

APAC Specialist Agency of the Year

  • CHE Proximity (Australia)
  • Emotive (Australia)
  • MEC Digital Performance (Hong Kong)
  • Rotor Studios (Australia)
  • Rebel & Soul (Singapore)
  • Start VR (Australia)

APAC Media Agency of the Year

  • Atomic 212 (Australia)
  • OMD (Australia)
  • PHD (China)
  • PHD (New Zealand)
  • PHD (Singapore)

Disruptor of the year

  • AdAsia Holdings
  • iClick Interactive Asia Limited (Singapore & Hong Kong)
  • Postr (Singapore)
  • TBWA\ Kuala Lumpur with BPN / Society for U Mobile – ALL-ONZ

It’s not too late to be part of the Mumbrella Asia Awards. To book tickets for the ceremony click here.

For further details on tickets and sponsorship opportunities contact the events manager Lorin Pickup, Mumbrella Asia publisher Dean Carroll or head of sales Kris Chan.

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