ASB launches new ‘Tell someone who cares’ campaign
The Ad Standards Bureau has launched its latest ‘Tell someone who cares’ campaign to encourage more people to give feedback about ads that upset them.
Created by GPY&R Melbourne, the campaign will run on spare outdoor inventory.
“The message reinforces to the community that there is a place where people can raise their concerns about any advertising whether they see it on the streets, on TV, in a newspaper, online, or hear it on the radio,” said Fiona Jolly, CEO of the Advertising Standards Bureau.
The ‘Tell someone who cares’ campaign was originally launched in November 2006 in response to research which showed that awareness levels of ASB were low, and people were unsure of who to tell when they wanted to complain.
I like this.
I would make a point of flagging any ads that try to replicate phone calls, text alerts, or alarm sounds (especially at a higher volume than the rest of the ad). This seems to be a subtle disruption tactic that is trending at the moment and very annoning.
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“Currently, there is no legal requirement for the content of political advertising to be factually correct. Complainants are advised to raise their concerns with the advertiser directly and/or with their local Member of Parliament.”
So there is no requirement for a skerrick of truth in any political ad – that includes the RTA / TAC / Department of coughing up phlegm / any of them.
They can’t denigrate, vilify, incite hatred (!) or discriminate. Which is nice.
But they can lie their arses off with little practical recourse. Which isn’t nice.
Worth noting when you’re watching an ad with the “Spoken by” bit at the end.
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can we complain about the ad that encourages us to complain? But seriously its good to know that we can complain about ads/
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I actually stopped walking down the street and absorbed this poster.
Not many of ’em have that effect.
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