Thursday May 5, 2020
Tune into the best audio knowledge
The audio industry is experiencing a new golden era of growth. Major radio networks continue to grow and diversify their services, music streaming services are expanding in popularity, the medium of podcasting shows no signs of slowing, and smart technology is changing the way people are consuming audio.
Together, it presents brands with new and exciting opportunities to grow their share of ear.
Mumbrella’s Audioland conference will feature experts from across the audio industry, including technology specialists, content creators, agencies, and thought leaders in radio.
The lineup of speakers will examine the key issues impacting audio, with a scene setting reveal of new research and a trends analysis into how Australians are consuming audio; from radio to on demand services including podcasts and music streaming, and the online platforms and technologies people are using.
On the technology front, the issues and opportunities presented by smart audio and voice technology – from smart speakers to smart headphones – will also be discussed and dissected. Meanwhile, the audio opportunity in the connected car will be explored, as automakers develop new in-car technologies set to drive further audio consumption.
Marketers and agencies will be challenged to rethink their audio strategy in the modern media mix, while a session on audio creative will provide an informative view on how and why brands need to adapt their creative on different audio platforms to ensure maximum ROI.
Today’s rich audio ecosystem is presenting unprecedented opportunities for brands. Mumbrella’s Audioland will explore all this and more on May 5. Make sure your brand is at the forefront of consumers’ minds as we enter a new age of audio.