For several years Veritonic, a global leader in audio benchmarking, has released the Veritonic Audio Logo Index which scores and indexes the most recognisable audio brands in the USA, UK, and for the first time ever in Australia earlier this year. In an exclusive at Mumbrella Audioland, Veritonic and The Studio at SCA will dig deeper into the Australian Audio Logo Index to offer new trends, insights, approaches and recommendations for brands.

In this session, find out who Australia’s strongest audio brands are, what makes them the best and how Australia ranks compared to the rest of the globe.

Beaming in from the US, Scott Simonelli, Founder and CEO of Veritonic Inc will join The Studio at SCA’s National Head of Creativity, Matt Dickson to unpack creativity in audio branding, best practices and exclusive research.

Creating and interpreting sound has given humans an incredibly sophisticated way to communicate and with it a distinct evolutionary advantage. Our ability to subconsciously filter information and prioritise what deserves our precious conscious attention was refined well before the battle for attention we all experience in the modern digital world.

However by utilising the passive nature of hearing to psychologically condition, through to using selective attention to make people actively listen, contextually and personally relevant communication has an extraordinary effect on influencing emotional memory, behaviour and brand selection. It is also particularly powerful at anchoring implicit emotional values like trust, to what we see. 

This experiential presentation explores how this legacy of our evolution can be exploited by the latest in dynamic creative and personalisation for digital media, helping brands communicate the way humans do instinctively.

In the era of an audio renaissance, the rise of podcasts, streaming audio, and voice-activated devices cannot be denied. But the consumer mindset, industry understanding and effectiveness of the medium has been largely unknown. Until now. 

According to the BBC, 94% of podcast listeners do so while focused on another activity and 43% of podcast listeners research an unfamiliar brand that sponsors a podcast. In this informative session, hear Alistair McEwan, SVP for APAC at BBC Global News unpack its latest Audio: Activated study and dive deep into the consumer insights every audio advertiser should know.

He will offer his unique insights and experience from branded podcast campaigns and share key learnings including how the use of keywords creates implicit associations with brands, how branded podcasts can cut through with ad avoiders and how brands can leverage the audio explosion the world is seeing.

Voice is the oldest form of communication but how has technology delivered a renaissance in the importance of both voice and audio? With new forms of audio emerging and growing in popularity including personalised music, virtual assistants, voice controlled appliances and much more, how is voice really changing how we engage with our devices? 

Appearing from New York City, Travis Johnson, global CEO at Amazon-focused consultancy Podean, will unpack how technology and voice is shaping the audio industry, how consumers are engaging with voice, how brands can use SEO and search in voice and the future of AI, AR and technology in the audio industry.

In this session get the low down on what the future holds for voice with both an Australian and global perspective. Plus hear how brands are using voice, the future of emotion and measurement in voice, common failures and how voice and technology can help engage customers in a more personalised way.

A discussion with Carrie Bickmore and Tommy Little, of the Hit Network’s Carrie and Tommy Drive Show, with Gemma Fordham, Head of the Hit Network, about the highs and lows of connecting with Aussie audiences during lockdown.

Love them or hate them jingles are part of the lives of every Australian, playing an imperative role in brand recall and retention, but keeping a consistent brand track is harder than it sounds.

Ralph van Dijk, Founder at Eardrum, will explore the evolution of Australia’s favourite and longest running jingles, revealing what inspired the creators who sweated over them, and what swung it for the clients who swear by them. He will turn up the volume on the best examples of audio branding today, while deliberating whether there is a place for jingles beyond pub trivia.

Plus, the Eardrum founder will present an exclusive video of the Shmacko's composer recreating the song he wrote in under 10 minutes, and reveal the journey Peter Allen took to get his song I Still Call Australia Home from Broadway to the runway.

From podcasts to music services, streaming and audio on demand, digital audio advertising is on the rise; but what are the most effective, organic and creative ways of selling products and brands into audio? 

In this engaging panel discussion you’ll hear industry leaders from audio companies, media agencies and brands deliberate the best ways to sell ads into audio, how to make it engaging, emerging audio advertising models and how best to align your brand with audio.

This panel discussion will deliver practical tips and learnings on how to unlock the commercial opportunities in audio, examples of brands that have done it well, what to avoid and how to ensure your ads engage audiences and earn the attention of listeners.