Aussie Home Loans leaps into social media with Amnesia

Aussie Home Loans has embarked on a full social media and digital campaign to support its new TVC of a skydiving financial adviser.  

The TVC ad – based on the idea that wherever the adviser lands, he can save customers money, was the last work from agency Saatchi & Saatchi. Lowe has since become Aussie’s agency.

But the new interactive campaign is the work of digital agency Amnesia Razorfish. It integrates across several social media channels.

It features real life Aussie Home Loans mortgage adviser Duanne Brown. He’s been persuaded to make the first parachute jump of his life on April 6. He tells his story on YouTube:

As well as a dedicated YouTube channel, consumers are invited to get involved by guessing on an Aussie Home Loans site using Google Maps where in Australia he will land. The winner will get $3,000, while 50 runners up get $300.

The blogosphere has been involved by Amnesia asking financial bloggers to hide a code somewhere on their site. Users who find it can use it to have further guesses about the landing spot.

There is also a Facebook group where Duanne asks for advice on coping with the jump, and he also has a Twitter account where he banters with supporters.


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