F.Y.I.

Australian artificial intelligence company OpenDNA signs deal with global publisher The Epoch Times

Global publisher The Epoch Times has signed a deal with Australian AI company OpenDNA, the technology company has announced.

Australian artificial intelligence company signs deal with global publisher The Epoch Times

Australia digital personalisation business OpenDNA Limited (ASX: OPN) has signed an agreement to provide its artificial intelligence services to New York-based multi-language newspaper publisher The Epoch Times.

The Epoch Times is published in 21 languages in 35 countries with 105 million page views and 20 million monthly website visitors.

The global publisher will use OpenDNA’s artificial intelligence technology to gather insights into the millions of online readers and subscribers to help it deliver more personalised news and content. 

Epoch Times will trial the technology for three months before deciding to enter a longer term agreement.

OpenDNA will receive a percentage of revenue derived from advertising as well as license fees.

Epoch Times Director of Digital Marketing, Lukas Chudy said, “Our mission is to be an independent voice in print and on the web. We report news responsibly, truthfully and we are a business that puts our readers’ interests first.

“Through the implementation of OpenDNA’s leading edge technology, we will gain further insights into the interests, likes and dislikes of each of our readers, down to an individual level, which will ultimately enable us as a publisher to deliver to each of our readers the most relevant and engaging content.”

OpenDNA Managing Director and CEO, Mr Jay Shah, said: “We are proud and excited to work with a publisher of the calibre of Epoch Times, whose purpose and values are very much aligned to our own, specifically putting the individual reader first.” 

The Epoch Times has won multiple awards, including New York Press Association awards for design excellence and National Ethnic Press & Media Council awards for human rights coverage.

It is widely distributed in overseas Chinese communities, and has been publishing in Chinese since 2000.

Although it is blocked in mainland China, people can access the publication via anti-censorship software.

Some media analysts estimate it has tens of millions of users in Mainland China.

From a company media release

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