Australians speak about their experience with the flu in prevention campaign
The Victorian Department of Health and Human Services has launched a flu campaign to protect Victorians from catching the bug.
Created by The Shannon Company, the ‘You Never Forget the Flu’ campaign features all different Australians of all ages discussing how it affected them, encouraging people to get the flu shot.
“The flu flattened me,” one man says, “four weeks on the couch,” says another.
The ad shows a pregnant woman, a woman with asthma and men explaining the different ways they were affected by the flu.
Ian Forsyth, managing partner at The Shannon Company, said in a statement: “All of the people featured in the campaign have had the flu in the past, and clearly it’s something they’re not going to forget in a hurry. They’re urging all Victorians to reduce the risk by getting a preventative flu shot before Winter sets in.
“his communication is seeking to inspire people to change their behaviour, willingly and for good.”
Credits:
- CLIENT: Victorian Department of Health and Human Services
- CREATIVE: The Shannon Company
- PRODUCTION: The Shannon Company
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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The “flu” consists of many different strains all over the world at any one time. And it mutates very fast, sometimes it is very different when it crosses to another country. There is currently no general anti-virus compound that works on “cold” and “flu” so they must make a separate concoction for each separate strain, and this takes time. In the time it takes to concoct their “vaccine”, the original flu will have mutated. This is why the flu vaccine last year failed to stop the mutated strains when they hit australia and many got sick despite this wonderous concoction. The ONLY effective anti flu measure is to avoid getting it. This especially means that these idiot martyrs who insist on coming to work to spread the flu should be forcibly detained in home detention. Hyper vigilance in hygiene is also very important. I am suspicious of motivations of corrupt big pharma and their concoctions, especially since it is common to have some unpleasant symptoms after the sainted “flu shot”. The “flu shot” also gives people a false sense of invincibility and they would thus engage in dangerous behaviours thinking that they are “cured” of any risk. So all the self righteous bleating that the advertising industry (funded by big pharma) comes up with is really annoying.
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William – I’m not a doctor, so I’ll leave poking holes in your medical arguement for those more qualified. However you’re miles off on your ‘funded by big pharma’ argument here – this is a state funded campaign mate.
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Just to clarify, the production company was The Directors Group. Very lucky to have director, Chris Sferrazza, producer Craig Griffin and their team including editor Seth Lockwood help bring the campaign to life.
A delight to work with.
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