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August 9, 2018 | Sofitel Sydney Wentworth

2018-08-09 07:00:00 2018-08-09 18:30:00 Australia/Sydney Mumbrella Automotive Marketing Summit Helping marketers navigate the automotive industry Sofitel Wentworth Tim Burrows tim@mumbrella.com
Headline Sponsor
Carsguide Automotive Marketing Summit 2018

Refuelling the ideas tank for automotive marketers

Australia has one of the most competitive automotive industries in the world. From vehicle manufacturers to service centres, after-market accessories to insurance, there are hundreds of brands competing for consumer affection. Meanwhile, car ownership continues to increase. So how do you compete, gain relevance, grow marketshare and not fall victim to the competition? ​Mumbrella’s Automotive Marketing Summit will feature the biggest industry names, most creative marketing campaigns, cutting edge strategy ideas across PR, advertising and media​,​ and explore the challenges facing the automotive industry in​ detail. It’s the annual pit stop for automotive marketers​.

FEATURING IN 2018

Driving into the Future: Marketing Autonomous Vehicles

Caroline Laird

Industry Head, Automotive, Google Australia

Steve Spurr

CEO, Edelman Australia

Utilitarian Edge: How Mercedes-Benz Vans Became Cool

Aaron Incoll

Senior Sales Advisor – Automotive, ExxonMobil

Digital Drive: Experimentation, Optimisation and the Auto Industry

Katherine Gracey

Marketing Manager, Mercedes-Benz Vans Australia & New Zealand

THE PROGRAM SO FAR

The State of Trust in the Australian Automotive Industry
How to Stop Traffic When You’re Selling a Necessity
Driving into the Future: Marketing Autonomous Vehicles
Utilitarian Edge: How Mercedes-Benz Vans Became Cool
Digital Drive: Experimentation, Optimisation and the Auto Industry
The Autonomous Customer: Why the Auto Industry Uses Just 0.5% of Data Available
Ripping up the Road: Why Automotive is Ripe for Disruption
Creativity and Cars: Do We Need to Hit the Gas?
The Fast-Tracked Path to Purchase – What the Shortened Consideration Phase Means for Auto
Manufacturing a Relationship: Are OEMs and Dealers Close Enough?

Get Involved

If you have a great idea for a session, a fantastic case study, or a topic you believe is timely and interesting for the industry that you could present, submit it now for consideration. Mumbrella Automotive Marketing Summit’s call for session proposals is open until Thursday June 22, 2018.

How to Put Forward a Session Proposal
SUBMIT YOUR PROPOSAL

The auto category has a lot of complexity, unique features and is entering a period of significant change. It was great to bring the industry together to start a dialogue focused on auto marketing and the shared challenges everyone is facing.

It really was the first of its kind and was a place for advertising agencies, marketing managers and dealer principals to come together and discuss the complexities we face with automotive marketing now and in the future.

The event starkly highlighted the numerous challenges facing the industry. It provided excellent examples of companies that are embracing and adapting to change in order to survive the future.

It is one of the best marketing days I have experienced... the takeaway value was tremendous.

Professional and high-quality industry leaders delivered presentations that were relevant and thought provoking.

Earlybird Tickets

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Become a sponsor

Mumbrella’s Automotive Marketing Summit brings together leading automotive brands and marketing experts to share insights in the area of automotive marketing. The summit offers companies the chance to get their branding in front of key decision makers across the automotive industry. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.

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