21 September, 2022 | SOFITEL MELBOURNE



21 September, 2022 | SOFITEL MELBOURNE


Back on the road in 2022

The Mumbrella Automotive Marketing Summit will return in 2022 as a face-to-face event tackling the biggest marketing challenges and showcasing the best case studies in the automotive industry.

The current environment has made what is an already ultra-competitive industry even more challenging. From a 48 percent YOY decline in new car sales in April to just 6.4 percent in June, there are the first signs of revival from parts of the industry. Hear from industry leaders in marketing about how they are managing their strategies and targets during this period, whether the uptick in vehicle sales will stretch to other parts of the industry and what plans they are putting in place to excel.


Earlybird tickets end August 12

Individual Rate

Save $100 off when you purchase an individual ticket at earlybird rates.

Group Rate

Save $400 off when you purchase 5 tickets at earlybird rates.

Group Rate

Save over $700 off when you purchase 10 tickets at earlybird rates.


Adele Coswello

Chief Customer Officer, mycar

Adele Coswello is the Chief Customer Officer of independent auto service provider, mycar. She is passionate about bringing subject matter experts from diverse backgrounds together to build successful transformation programs that deliver a better outcome for the customer. Responsible for analysing and enhancing every customer touchpoint mycar has across its network of more than 270 Australian stores and online, Adele has led the implementation of mycar’s Care Beyond the Care transformation, launched when mycar changed its name from Kmart Tyre and Auto in 2018. 

Having previously worked with well-known and established brands including Bunnings Warehouse, Wesfarmers, EMI Group, Credit Suisse and Deloitte, Adele centred her role as Chief Customer Officer of mycar in 2020 after serving as Chief Financial Officer of the group since it’s inception in 2018. 

Adele has a unique skillset, being expert in bringing diverse teams across specialties including Marketing, Customer Care, Finance and Business Development together to deliver exceptional business evolution programs.

Dan Monheit

Co-Founder, Hardhat

Dan is on a mission to help more business leaders, marketers and brands understand why people do the things that they do. His expertise in this space has seen him present on the topic to thousands of people, both locally, and at major international events including SXSW in Austin Texas. In 2021 alone, Dan’s insights into human behaviour were published in more than a dozen publications, while Google and Carsales each invited him to collaborate on a content series. His Bad Decisions podcast regularly features in the 'top podcast' charts and draws thousands of listeners from over 100 countries. His Behavioural Science book, Terrible Advice for Excellent Marketers will be released this year.

Michelle Schuberg

CEO, Curiious

Michelle Schuberg is the CEO of Australian immersive technology innovator, Curiious. Under Michelle’s leadership, Curiious has created world-first software for immersive experiences which have been delivered live, online and through mobile and VR at all of the world’s largest motor shows - from Detroit to Geneva, New York to Shanghai, and everywhere in between. Michelle is an accomplished strategist, creative director and business woman with nearly 30-years international experience: prior to Curiious she was executive creative director with Imagination Australia and executive creative director with Jack Morton. In that time she created globally recognised and award-winning campaigns for Audi, BMW, Ford, Honda, Jaguar, Porsche, Skoda and Volkswagen, among others.

Scott Heron

Managing Director, Sonar Group

Scott is the Managing Director of Sonar Group, a digital marketing consultancy focused on helping clients accelerate revenue growth.  Scott has over 20 years of digital marketing experience working between account management and strategy.  His work has spanned North America, Europe and Asia across industries including automotive, technology, retail, and health care.  Scott’s work in automotive included working with BMW/MINI in Canada, and Ford in the UK/Europe. 

Wylie Fowler

Executive Planning Partner, TBWA

Wylie Fowler is Executive Planning Partner at TBWA Sydney. 

Wylie graduated from UNSW with First Class Honors in Architecture. Curiosity and a graduate position with the Coca-Cola company lured him into marketing where he has remained for the past 20 years.  

Wylie has held a variety of strategic and leadership roles for both client and agency, across a breadth of industries, brands and functions. His career has been focused on understanding and championing the consumer to unlock business growth. 

In his current role, Wylie leads the integrated strategic thinking for some of Australia’s biggest and most trusted brands. He is well versed macro brand and business strategy, creative and communication strategy and executional strategy across a range of industries and client types. 

Wylie is a truly integrated thinker with practical experience across the full range of the marketing mix. He has a clear strategic view of the roles of big ideas, channels, assets, messaging, distribution and stakeholders in solving business problems and driving creative, communications and commercial results. It is this that makes him a powerful leader, unique, strategic and valued contributor to any marketing effort.  


2022 Summit Program


What to expect on the day


About the event

The Mumbrella Automotive Marketing Summit is the leading marketing conference for the automotive industry. If you work in any of the following areas, within a marketing, communications, business development or advertising role, take the opportunity to attend this year’s summit:

  • Automotive manufacturers
  • Car hires, taxis and ride sharing
  • Insurance companies
  • Logistics and freight
  • Retailers and products
  • Service stations
  • Car dealerships
  • Agencies that support or are looking to build clients in the automotive sector
"Everyone here is eager to learn and eager to share ideas. The calibre of speakers has been exceptional."
Sarah GreenHead of Media, Character
"It’s been really great, really quality speakers, turnout has been incredible, so I would highly recommend it to anyone who wants to get an accelerator or quick touch up on where they're at and what they're doing for marketing and auto."
Nima YassiniCEO & Founder, New Republique
"I’ve really been impressed with the diversity of the speakers. It's automotive focused but there's a lot of different views and a lot of topics that've been covered which I think is great. It means that you really get a broad benefit out of the day."
Blake VincentPR & Corporate Communications Manager, Mercedes-Benz Vans Australia


Become a sponsor

Mumbrella’s Automotive Marketing Summit brings together leading automotive brands and marketing experts to share insights in the area of automotive marketing. Raise your brand awareness to a highly targeted audience of key decision makers across the automotive industry and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.





Get back on the road to success

Mumbrella's Automotive Marketing Summit is the must-attend event in your 2022 calendar. Don't miss it.

Keeping you safe

Your safety is our top priority. The team at Mumbrella are carefully following the latest advice and guidelines to put new measures in place to deliver a safe event for you to meet and learn.

Although our upcoming events will slightly look different than normal, these changes will allow you to enjoy the full experience whilst keeping yourself, and others, safe.



Mumbrella Automotive Marketing Summit