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August 9, 2018 | Sofitel Sydney Wentworth

Headline Sponsor
Carsguide Automotive Marketing Summit 2018

Refuelling the ideas tank for automotive marketers

Australia has one of the most competitive automotive industries in the world. From vehicle manufacturers to service centres, after-market accessories to insurance, there are hundreds of brands competing for consumer affection. Meanwhile, car ownership continues to increase. So how do you compete, gain relevance, grow marketshare and not fall victim to the competition? ​Mumbrella’s Automotive Marketing Summit will feature the biggest industry names, most creative marketing campaigns, cutting edge strategy ideas across PR, advertising and media​,​ and explore the challenges facing the automotive industry in​ detail. It’s the annual pit stop for automotive marketers​.

FEATURING IN 2018

Wayne Gabriel

CMO, Toyota

Driving into the Future: Marketing Autonomous Vehicles

Caroline Laird

Industry Head, Automotive, Google Australia

Steve Spurr

CEO, Edelman Australia

Utilitarian Edge: How Mercedes-Benz Vans Became Cool

Aaron Incoll

Senior Sales Advisor – Automotive, ExxonMobil

PROGRAM

8:00am
Registration & Arrival Tea and Coffee
8:55am
Welcome Address
9:00am
The State of Trust in the Australian Automotive Industry
9:45am
Keynote: Toyota and the Changing Face of Mobility
10:45am
Morning Tea
11:15am
STREAM ONE
Sponsored Session TBA
STREAM TWO
Sponsored Session TBA
12:05pm
STREAM ONE
Utilitarian Edge: How Mercedes-Benz Vans Became Cool
STREAM TWO
Ripping up the Road: Why Automotive is Ripe for Disruption
12:50pm
Lunch
1:50pm
STREAM ONE
The Fast-Tracked Path to Purchase – What the Shortened Consideration Phase Means for Auto
STREAM TWO
Manufacturing a Relationship: Are OEMs and Dealers Close Enough?
2:25pm
STREAM ONE
How to Stop Traffic When You’re Selling a Necessity
STREAM TWO
Creativity and Cars: Do We Need to Hit the Gas?
3:15pm
STREAM ONE
Digital Drive: Experimentation, Optimisation and the Auto Industry
STREAM TWO
Driving into the Future: Marketing Autonomous Vehicles
3:45pm
Afternoon Tea
4:15pm
The Autonomous Customer: Why the Auto Industry Uses Just 0.5% of Data Available
4:55pm
Personalisation and the Automotive Industry: Is There a Communications Disconnect?
5:30pm
Close & Networking Drinks Reception

The auto category has a lot of complexity, unique features and is entering a period of significant change. It was great to bring the industry together to start a dialogue focused on auto marketing and the shared challenges everyone is facing.

It really was the first of its kind and was a place for advertising agencies, marketing managers and dealer principals to come together and discuss the complexities we face with automotive marketing now and in the future.

The event starkly highlighted the numerous challenges facing the industry. It provided excellent examples of companies that are embracing and adapting to change in order to survive the future.

It is one of the best marketing days I have experienced... the takeaway value was tremendous.

Professional and high-quality industry leaders delivered presentations that were relevant and thought provoking.

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Become a sponsor

Mumbrella’s Automotive Marketing Summit brings together leading automotive brands and marketing experts to share insights in the area of automotive marketing. The summit offers companies the chance to get their branding in front of key decision makers across the automotive industry. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.

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FOR CONTENT ENQUIRIES

Contact the conference curator,
Damian Francis.

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FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

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FOR EVENT ENQUIRIES

Contact the events manager,
Liz Baldwin.

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