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August 23, 2017 | Amora Hotel Jamison Sydney

2017-08-23 08:00:00 2017-08-23 18:00:00 Australia/Sydney Automotive Marketing Summit Amora Hotel Jamison Sydney Paul Dovas paul@dovasdigital.com.au
Headline Sponsor

Helping marketers navigate the automotive industry

The Mumbrella Automotive Marketing Summit is a new conference for marketers and retailers working in the automotive industry. The summit will bring together leading local and international experts that will navigate through the complexities and disruption facing car brand marketers, retailers, media, creative and digital agencies, PR professionals and the complex ecosystem that supports it. The audience will explore through the challenges facing automotive marketing on a daily basis and be provided valuable insight on how to navigate the future. At a time when the automotive industry is facing major disruption and upheaval, the Mumbrella Automotive Marketing Summit is the one event you can’t afford to miss.

Featuring

Graeme Whickman

President & CEO, Ford Australia and New Zealand

Keynote: The Future of Mobility – Ford Australia

Data is The New Oil

Cathy Collins

Industry Head, Automotive, Google

Mark Harland

Executive Director Marketing, General Motors Holden/ General Motors International

Keynote: Marketing The Car Without a Tail Pipe. Automotive Marketing Under a New Mobility Paradigm

Why Automotive is Increasing Investment in Brand Experience

Terri Golder

Head of Marketing Communications, Renault Australia

Program

8:25am
Welcome Address – Paul Dovas
8:30am
9:00am
Keynote: The Future of Mobility – Ford Australia
10:00am
Fireside Chat with Rod Cedaro
10:30am
Morning Tea
11:00am
STREAM ONE
Discovery – Winning New Auto Customers
STREAM TWO
Why Automotive is Increasing Investment in Brand Experience
11:45am
STREAM ONE
What’s Wrong with Automotive Advertising?
STREAM TWO
Why Car Makers Are Struggling to Satisfy Women
12:15pm
STREAM ONE
Telematics, Amazon & Driverless Trucks: The Future of The Commercial Vehicle Market
STREAM TWO
Re-Imagining The Sales Process: Do Automotive Marketers Really Understand The Car Buyer?
12:45pm
Lunch
1:30pm
STREAM ONE
Data is The New Oil
STREAM TWO
Abandoning The Hard Sell – Content Marketing, Automotive Style
2:15pm
STREAM ONE
Best Practice Marketing Automation: 10 Lessons to Help You Win and Keep More Customers
STREAM TWO
Case Study: Isuzu Ready For Work – Repositioning the Truck
2:45pm
STREAM ONE
The Sharing Economy: A Marketers Friend or Foe?
STREAM TWO
How Automotive Manufacturers Can Help Dealers Tackle Their Marketing Challenges
3:15pm
Afternoon Tea
3:45pm
Keynote: Marketing The Car Without a Tail Pipe. Automotive Marketing Under a New Mobility Paradigm
4:30pm
Hands On With The Self-Driving Car
4:50pm
Closing Panel: Surviving in the New Automotive Ecosystem
5:20pm
Close & Networking Drinks Reception

Become a sponsor

Mumbrella’s Automotive Marketing Summit brings together leading automotive brands and marketing experts to share insights in the area of automotive marketing. The summit offers companies the chance to get their branding in front of key decision makers across the automotive industry. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.

Sponsorship Enquiries

Headline Sponsor

Sponsors

Supporters

The auto category has a lot of complexity, unique features and is entering a period of significant change. It was great to bring the industry together to start a dialogue focused on auto marketing and the shared challenges everyone is facing.

It really was the first of its kind and was a place for advertising agencies, marketing managers and dealer principals to come together and discuss the complexities we face with automotive marketing now and in the future.

The event starkly highlighted the numerous challenges facing the industry. It provided excellent examples of companies that are embracing and adapting to change in order to survive the future.

It is one of the best marketing days I have experienced...the takeaway value was tremendous.

Professional and high-quality industry leaders delivered presentations that were relevant and thought provoking.

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FOR CONTENT ENQUIRIES

Contact the conference curator,
Paul Dovas.

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FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

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FOR EVENT ENQUIRIES

Contact the events manager,
Lorin Pickup.

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