Wayne is a marketing executive with 30 years of experience in the automotive sector, specifically focusing on innovative marketing communications and brand growth that delivers tangible business outcomes.
Currently CMO at Toyota, Australia’s bestselling car brand, his career started at Daihatsu Motor Co. before starting his journey with Toyota within the National Sales and Marketing team.
Wayne is now responsible for maintaining and growing Toyota Australia’s leading brand position in Australia as the business transitions into its next exciting phase.
Wayne’s passion is about culture and leadership, not necessarily marketing. He strives to enable those around him to achieve their full potential with the shared goal of taking one of Australia’s most trusted brands from strength to strength through their mission – Inspiring human progress through mobility.