Trust is a vital part of the brand / consumer relationship. When it comes to autonomous vehicles, that trust is currently lacking. Headlines in the media around the first road fatality involving an autonomous vehicle has made the trust harder to come by.
We are on the edge of one of the fastest, most consequential disruptions of transportation in history. There are predictions that by 2030, 95% of US car miles travelled will be served by on-demand autonomous electric vehicles owned by fleets, not individuals, and this alone will determine the need for a reinvention of industry.
Education and awareness is key to the successful rollout of autonomous vehicles and AI. Consumers need to be assured that this is an evolving technology that is already prevalent to some degree, and that complete autonomy is only the refinement of existing applications in vehicles.
So how will it roll out in Australia and what should brands and marketers be doing to get on top of it? Automotive industry expert, Dr Brett Dale, CEO at the Motor Trades Association of Queensland, will explain where Australia and the rest of the world is currently at with autonomous vehicles and what to look out for in the future.