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August 8, 2019 | Four Seasons Hotel Sydney

(Returning August 2020)

Headline Sponsor

Park yourself at the forefront of automotive marketing ideas

 The Mumbrella Automotive Marketing Summit is back in Sydney with some of the leading brands and marketers in the space already set to feature. In an industry as crowded as automotive, with a consumer willing to swap brands like a manic lane changer, Australian automotive marketers have their work cut out to create and grow business. The summit will put great ideas, cut-through executions and significant challenges in front of delegates in a full day that could play a significant part in the marketing strategy you implement for the next 12 months.

Featured

Amanda Leaney

General Manager Marketing, Subaru Australia

How to Make Your Brand Positioning ‘Do’ More

Uber on The Art of Moving People

Andy Morley

Head of Digital, CRM & Performance Marketing, Uber

Kirsty Muddle

Managing Director, cummins&partners

Own Versus Borrow: The Word from the Street On Mobility’s Future

Turning New Into Norm: How GoGet Took the Mobility Conversation Mainstream

Tom Davey

CEO, GoGet Car Share

Check out the 2019 program

7:55am
Arrival & Registration
8:25am
Welcome Address – Special Guest Host
8:40am
9:00am
International Speaker: Future of Mobility Through the Consumer Lens – Perspectives from the Global Automotive Consumer Study
9:45am
Turning New Into Norm: How GoGet Took the Mobility Conversation Mainstream
10:30am
Morning Tea
11:00am
DRIVER STREAM
Sponsored Session: Is Data Driven Marketing complete BS?
PASSENGER STREAM
Sponsored Session: Modern Marketing Essentials Guide to Hyper Local Marketing
11:50am
DRIVER STREAM
For Fun’s Sake: How Suzuki Tackled Autonomous Driving Head On
PASSENGER STREAM
Converting Comfortable Consumers: How to Break Through in Automotive
12:25pm
DRIVER STREAM
How to Make Your Brand Positioning ‘Do’ More
PASSENGER STREAM
Uber on The Art of Moving People
12:55pm
Lunch
1:10pm
DRIVER STREAM
Sponsored Session: Who’s Actually Visiting Dealerships? New Insights Derived From Mobile Device Data
1:55pm
DRIVER STREAM
How Sustainable is Australia’s Love Affair With the SUV?
PASSENGER STREAM
Is the Auto Industry Taking CX Seriously?
2:30pm
DRIVER STREAM
Fuelling a Customer Bond: How EV Charging Brings All the Buyers to the Yard
PASSENGER STREAM
The Importance of Community: How Shannons Became One With Car Lovers
3:05pm
DRIVER STREAM
TCR Australia: Are We Ready for a New Racing Series?
PASSENGER STREAM
Own Versus Borrow: The Word from the Street On Mobility’s Future
3:35pm
Afternoon Tea
4:05pm
International Speaker: Are You Mobile First? Automotive Customers Are…
4:35pm
International Speaker: How to Establish and Grow a Performance-Based Automotive Marketing Strategy
5:05 pm
Close & Networking Drinks Reception

Everyone here is eager to learn and eager to share ideas. The calibre of speakers has been exceptional.

Sarah Green, Head of Media, Character

Its been really great, really quality speakers, turnout has been incredible, so I would highly recommend it to anyone who wants to get an accelerator or quick touch up on where they're at and what they're doing for marketing and auto.

Nima Yassini, CEO & Founder, New Republique

The Mumbrella Automotive Marketing Summit is really helping to prepare marketers for the change and disruption that is coming to the industry.

Karen Spear, National Customer Experience Lead, Deloitte

I’ve really been impressed with the diversity of the speakers. It's automotive focused but there's a lot of different views and a lot of topics that've been covered which I think is great. It means that you really get a broad benefit out of the day.

Blake Vincent, PR & Corporate Communications Manager, Mercedes-Benz Vans Australia

Become a sponsor 2020

Mumbrella’s Automotive Marketing Summit brings together leading automotive brands and marketing experts to share insights in the area of automotive marketing. The summit offers companies the chance to get their branding in front of key decision makers across the automotive industry. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.

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FOR CONTENT ENQUIRIES

Contact the head of paid content,
Damian Francis.

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FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

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FOR EVENT ENQUIRIES

Contact the event manager,
Lilly Barker.

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