March 19, 2019 | Sofitel Melbourne

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The leading automotive marketing summit makes it to Melbourne

The action is over for 2019 at the Mumbrella Automotive Marketing Summit – Melbourne. Two days after Daniel Ricciardo’s amazingly short first race for Renault, the Mumbrella Automotive Marketing Summit made its first start in Melbourne, packed with the biggest names in automotive marketing discussing the most relevant industry challenges. From new consumer habits to the future of the dealer, the relevance of motorsports to automotive brands and the winning ways to engage the consumer, the conference offered a completely fresh take on automotive marketing. The event will be run again in Sydney on August 8 this year while the Melbourne event will return in 2020 where we will hopefully discuss a much longer race involving Daniel Ricciardo.

Featuring in 2019

Daniella Winter

General Manager, Marketing, Ford Australia

Diana Di Cecco

Diana Di Cecco, General Manager, Marketing ANZ, GPC (Repco)

Lamborghini on Luxury: Talking to the New High-End Consumer

Matteo Ortenzi

Chief Executive Officer - Asia Pacific, Automobili Lamborghini S.p.A.

Thomais Zaremba

Director of Product Marketing, Auto, Facebook

Doing More With Less: Marketing As a Growth Driver, Not Cost Center

From Bathurst Wins to Business Deals: The TEKNO Group Story

From Bathurst Wins to Business Deals: The TEKNO Group Story

TEKNO Autosports is known as one of the smaller teams that packs a big punch in the Virgin Australia Supercar Series. Established in 2011 by Jonathan Webb, it is the benchmark single car team in the championship.

Under Webb, the team has scored eight poles and 11 wins in its short history, including the fabled Bathurst 1000 in 2016, which Webb himself won as co-driver with Will Davison. It’s also run international drivers the likes of current IndyCar winner and ex-F1 driver Sebastien Bourdias as well as Indy 500 winner Gil de Ferran.

TEKNO’s motoring and motorsports pedigree goes way beyond Supercars, though. It actively participates in GT racing and has won the Bathurst 12 hour while TEKNO Performance is a dedicated road car engineering division specialising in the performance enhancement of premium late-model vehicles.

At the Mumbrella Automotive Marketing Summit – Melbourne, Webb will take the stage in a special fireside chat to talk about the TEKNO brand, running and marketing both a competitive racing team as well as a consumer business, and how the challenges are shaping up for the year ahead.

Jonathon Webb

Managing Director & Driver, TEKNO

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Program

8:15am
Registration & Arrival Tea and Coffee
8:55am
Welcome Address – Damian Francis
9.00am
Exclusive Research: The Cultural Triggers of The Auto Purchase
9:30am
Doing More With Less: Marketing As a Growth Driver, Not Cost Center
10:15am
Off and Racing: Renault’s Continued Push Down Under
11:00am
Morning Tea
11:30am
Using Data to Personalise at Scale Without Breaking the Bank
12:15pm
From Bathurst Wins to Business Deals: The TEKNO Group Story
12:45pm
Lamborghini on Luxury: Talking to the New High-End Consumer
1:15pm
Lunch
2:15pm
How the Pony Reignited a New Era of Motorsports Marketing for Ford
2:45pm
The ‘Netflix of Cars’: Is Australia Ready For Car Subscriptions?
3:15pm
How Important is a Dealer Brand in the Ever-Changing Car-Buying Environment?
3:45pm
Afternoon Tea
4:15pm
Repco Relaunch: Bringing The Famous Brand Back Into Relevance
4:45pm
Pitlane Panel: Recap of the Day and the State of Play in the Automotive Industry
5:30pm
Close & Networking Drinks

Everyone here is eager to learn and eager to share ideas. The calibre of speakers has been exceptional.

Sarah Green, Head of Media, Character

Its been really great, really quality speakers, turnout has been incredible, so I would highly recommend it to anyone who wants to get an accelerator or quick touch up on where they're at and what they're doing for marketing and auto.

Nima Yassini, CEO & Founder, New Republique

The Mumbrella Automotive Marketing Summit is really helping to prepare marketers for the change and disruption that is coming to the industry.

Karen Spear, National Customer Experience Lead, Deloitte

I’ve really been impressed with the diversity of the speakers. It's automotive focused but there's a lot of different views and a lot of topics that've been covered which I think is great. It means that you really get a broad benefit out of the day.

Blake Vincent, PR & Corporate Communications Manager, Mercedes-Benz Vans Australia

Become a sponsor in 2020

Mumbrella’s Automotive Marketing Summit brings together leading automotive brands and marketing experts to share insights in the area of automotive marketing directly after the biggest international motorsport event in Australia – the Formula 1 Grand Prix. The summit offers companies the chance to get their branding in front of key decision makers across the automotive industry. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.

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FOR CONTENT ENQUIRIES

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Damian Francis.

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Victoria Seymour.

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Lilly Barker.

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