Important update: Mumbrella Automotive Marketing Summit has been postponed

Wayde has 30 years’ hands-on experience guiding brand research and strategy projects including 20 years with the Principals team.

After beginning his career in brand research with Kodak in New Zealand and the UK, Wayde served 10 years in strategic planning posts with Young & Rubicam in London, New York and Sydney where he worked for key clients including Scottish Courage Breweries, Air Canada, The Times, The Conservative Party, Ray Ban, AT&T and MetLife. Wayde joined George Patterson as Planning Director in 1994 working on Carlton United Breweries, National Australia Bank, News Limited and Optus.

In 1995, Wayde helped found Principals where he has led brand vision projects for many great Australian brands including Arnott’s, Audi, Austrade, Australia Post, Fairfax, Fox Sports, Hyundai, JBWere, Lend Lease, Lexus, Lion Nathan, MLC, QBE, Subaru, Telstra, Toyota and Unilever.

In 2007, Wayde began work to develop the Brand Alpha research model, in partnership with brand analytics experts, The Navigators. To date the model has been used to measure more than 150 brands in 7 countries.

Cecile works with organisations to understand what brings people to their category, how brands can tap into these opportunities and what barriers are limiting their growth. Cecile is a founder of The Navigators and for 20+ years has provided consumer insights to inspire and guide brand leadership.

Ellie leads the global Marketing & Communications function for Formula 1 and joined the management team following ownership change in 2017, as the first ever Director of Marketing & Communications with the aim of delivering long term sustainable growth across the fan base, viewership (TV, Digital & DTC) and race attendance. Formula 1 is the pinnacle of motor racing, travelling annually across five continents, drawing significant global television audiences (1.8bn) and is among a small group of marquee, global sports with more than 500m fans worldwide.

In her present role Ellie’s mission is to reimagine F1 for the future as an entertainment property and inspire teams centrally and globally to realise this. Globally she is responsible for all marketing disciplines including the re-brand of the sport, marketing communications, brand partnerships, building DTC acquisition business to create new revenue streams, creating a fan database and CRM programme from the ground up, through to lead communications across corporate, public affairs, consumers and motorsport.

A high profile executive, Andrew Bowie was formerly the country manager for Uber Eats New Zealand after serving as Senior Marketing Manager for Uber in the same country and then Senior Operations Manager – South East & North Asia based in Singapore.

At the end of 2019 he left the safety of a large corporation to take a gamble on his own startup, MyAutoShop.co.nz, an Auckland-based company that provides consumers with tailored, up-front pricing for car servicing.

Adam has built a career making the complex simple and the simple compelling. He honed his craft with a range of local and international clients including Telstra, Microsoft, Verizon, Commonwealth Bank, General Motors, JP Morgan Chase, Allianz, SAP, News Corp & Optus.

During his time in the US he served as Executive Vice President, Strategy – a period where he developed a fascination for Customer Experience, the nuanced nature of international marketing and universality of brilliant creative.

A passionate supporter of continuous education and talent development, Adam is the current President of the International Advertising Association & member of the global IAA board. A father of three, he wouldn’t be without health cover and is a regular in ER.

Adam is President of the International Advertising Association, Australia.

As an Industry Head, Sean leads Google partnerships across Automotive, Retail, CPG and Media, he is also the Business lead of Google Melbourne. Sean is passionate about digital and marketing, with nearly two decades of working with diverse businesses across all aspects of business development and strategic leadership.

Sean experience includes developing partnership business plans, global deal structuring and commercialization planning through building high-performance teams and bring diverse groups together to deliver commercial outcomes that create value for both Google, it’s customers and partners.

Adam has built a career making the complex simple and the simple compelling. He honed his craft with a range of local and international clients including Telstra, Microsoft, Verizon, Commonwealth Bank, General Motors, JP Morgan Chase, Allianz, SAP, News Corp & Optus.

During his time in the US he served as Executive Vice President, Strategy – a period where he developed a fascination for Customer Experience, the nuanced nature of international marketing and universality of brilliant creative.

A passionate supporter of continuous education and talent development, Adam is the current President of the International Advertising Association & member of the global IAA board. A father of three, he wouldn’t be without health cover and is a regular in ER.

Adam is President of the International Advertising Association, Australia.

Sam joined the Destination Group of Companies in 2018 to lead the development of Incentive and Business Insights Programs (IBIP).

Having spent the past 15 years working in industries undergoing major disruptive change, Sam has developed a passion for leadership, marketing, innovation and brand positioning in changing environments.

In 2019 Destination’s IBIP programs were recognised by Australian Marketing Institute Awards for Marketing Excellence as national winners in the category Product/Service Revitalisation.

By taking an entrepreneurial approach to the traditional model of rewards programs, Destination has been able to transition and position the brand in a rapidly changing market.

Adam has built a career making the complex simple and the simple compelling. He honed his craft with a range of local and international clients including Telstra, Microsoft, Verizon, Commonwealth Bank, General Motors, JP Morgan Chase, Allianz, SAP, News Corp & Optus.

During his time in the US he served as Executive Vice President, Strategy – a period where he developed a fascination for Customer Experience, the nuanced nature of international marketing and universality of brilliant creative.

A passionate supporter of continuous education and talent development, Adam is the current President of the International Advertising Association & member of the global IAA board. A father of three, he wouldn’t be without health cover and is a regular in ER.

Adam is President of the International Advertising Association, Australia.

Renee Davidson is the General Manager of Marketing and Digital at RACQ, Queensland’s largest mutual, with 1.7 million members. Renee has over 2 decades marketing experience leading teams to bring strategy to life, delivering true results for customers, the organisation and shareholders.

Prior to her role at RACQ, Renee worked on leading brands across Australia and the UK including Commonwealth Bank, BT Financial Group, Royal Bank of Scotland and ANZ. Renee is Queensland Patron of AMI, leads the Queensland AMI Marketing Team of the Year and has recently been recognised in the CMO Top50 2019 list.

Former journalist, communications expert and auto industry commentator, Kurt McGuiness has been telling tales his entire career, having worked on iconic media brands including Top Gear and FHM. Now, as Volkswagen Group Australia’s corporate story-teller, McGuiness develops multi-platform content and experiences for the Volkswagen Group’s brands, bringing the ‘World of Volkswagen’ to its legion of fans worldwide. As the size and influence of traditional media continues to decline, McGuiness has had to rely on his TV and publishing experience to find new, engaging ways to reach customers and fans. Whether it’s racing mountain bikers to afternoon tea in a luxury SUV, trekking with sled dogs to explain how all-wheel-drive works, or using 360-degree technology to take fans on a hot lap with a difference, McGuiness continues to push the envelope for what is possible with owned media, whether the old guard like it or not.

As the Head of Product Management and Marketing for Mercedes-Benz Vans Australia & New Zealand, Sabine Wagner brings twelve years experience working with Mercedes-Benz across Germany, UAE and Australia. Responsible for product management, sales planning and reporting as well as the marketing/PR strategy for Mercedes-Benz Vans in Australia and New Zealand, Sabine has played an integral role in bringing new products to the Australian market since her appointment to the position in 2016.

Known for their reliability and durability, the Mercedes-Benz Vans range includes the Sprinter, Vito, Valente, V-Class, Marco Polo ACTIVITY and the X-Class ute. With an emphasis on innovation, strength and category leadership, Mercedes-Benz Vans have pioneered many modern safety features and future-oriented technologies in their range. Uniting comprehensive vehicle concepts with typical Mercedes-Benz design expertise, the range offers options to support any customer.

Sabine was appointed Head of Product Management and Marketing in November 2016, having previously spent over two years as Market Manager for Sales Overseas, where she was responsible for the management of sales operations for Australia, New Zealand and South Africa. Her extensive experience with Mercedes-Benz includes roles in product strategy and marketing, both in Australia and abroad. In her time as Head of Product Management and Marketing for Australia & New Zealand, Mercedes-Benz Vans has maintained a market-leading position within the van segment, with successful launches of new vehicles such as the X-Class further building the brand’s profile.

With 15 years’ experience in advertising and marketing, Ali is a firm believer in getting out from behind the laptop screen, finding real insight and combining that with other data for fresh strategies.

Now CSO at VMLY&R (say that three times fast), she leads long-term strategy across the client portfolio and heads up the strategy team across Australia and NZ.

Ali led strategy on Aldi at BMF for six years, during which it grew from 4% to 12% market share. She’s also worked on Apple, TfNSW, Dulux and Schweppes, among many others.

Ali has been lucky enough to win a range of Effie awards, including Gold and Agency of the Year awards. She contributes to the industry through the APG Committee, mentoring, conference speaking, and is an occasional panellist on ABC’s Gruen TV show.

Her side-hustle comes in the form of two small children, a busy and rewarding not-for-profit…

Stephen started his career in Perth, Western Australia over 18 years ago. His career has taken him all over the world, where he has worked at some of the world’s most creative and effective agencies.

Stephen returned to Australia, and Clemenger BBDO Melbourne, from London six years ago. Over the years Stephen’s work has been recognised globally for both effectiveness and creativity – his campaigns for Snickers ‘Hungerithm’ and the TAC ‘Meet Graham Project’ are two of the most awarded campaigns in the world. In 2017 Stephen was recognised as the #1 Creative Director in the world. He is particularly proud of being part of the team that lead Clemenger BBDO to be named The Won Report’s, and WARC 100 Most Effective, Global Agency.

Stephen has a wealth of client knowledge working on utility (including energy), automotive, financial institutions, insurance, FMCG and Government to name a few.

At Clemenger he has been responsible for leading the creative on a range of their clients including Airbnb, TAC (Transport Accident Commission), Origin Energy, Mars, NAB, Seek, BMW/Mini and Myer.

Toni leads the Digital Innovation Program in Amazon Web Services across the ANZ region.

Toni started her career as a developer and is deeply passionate about building, experimenting and learning; and women in tech. She is a staunch advocate for the role a culture of innovation can play in transforming businesses. Prior to joining AWS Toni has experience in a range of businesses from universities and startups to large enterprise including Microsoft, Salesforce.

A Global Leader with a passion for change and innovation. Over 20 years of global automotive experience at General Motors with specific emphasis in Sales Operations, Brand Building and Customer Experience enabled through technology solutions. A track record of success in a range of geographies (North America, Europe, Asia, Middle East and Africa) bringing new ideas to help drive results.

Since moving to Asia 7 years ago, I have led regional Marketing & Customer Experience teams for GM International based in Shanghai, as well as Singapore. Upon arriving in Australia, I drove the Holden brand transformation post manufacturing as Executive Director Marketing.

Currently, I am working at AGL leading electric vehicle strategy and partnerships. In parallel, I also continue to be an EnergyLab mentor to help support start-ups in this space.

I am a Montreal, Canada native and permanent resident of Australia (my family loves Melbourne). I hold an MBA from the New York Institute of Technology. Personal interests include ice hockey, skiing, rugby union, triathlon, cycling, youth sports and international travel.

Joining DiDi in April 2018, Doug has been part of the launch team that has grown DiDi across Australia. Starting from almost 0% awareness, Doug has helped DiDi grow to be the #1 alternative rideshare platform in Australia, competing in an incredibly competitive market. With full autonomy on brand identity, Doug has localised and launched the brand, aiming to connect emotionally with riders and drivers in its first English speaking, Western market.

Prior to joining DiDi, Doug worked at Apple where he ran Apple Retail’s European Education and Business marketing programs, and at Citibank where he helped market their consumer credit cards.

Doug originally graduated from the University of Glasgow (in his home country, Scotland) and ESCP (France) with Masters degrees in both Aeronautical Engineering and European Business.

A Global Leader with a passion for change and innovation. Over 20 years of global automotive experience at General Motors with specific emphasis in Sales Operations, Brand Building and Customer Experience enabled through technology solutions. A track record of success in a range of geographies (North America, Europe, Asia, Middle East and Africa) bringing new ideas to help drive results.

Since moving to Asia 7 years ago, I have led regional Marketing & Customer Experience teams for GM International based in Shanghai, as well as Singapore. Upon arriving in Australia, I drove the Holden brand transformation post manufacturing as Executive Director Marketing.

Currently, I am working at AGL leading electric vehicle strategy and partnerships. In parallel, I also continue to be an EnergyLab mentor to help support start-ups in this space.

I am a Montreal, Canada native and permanent resident of Australia (my family loves Melbourne). I hold an MBA from the New York Institute of Technology. Personal interests include ice hockey, skiing, rugby union, triathlon, cycling, youth sports and international travel.