Daniella Winter first joined Ford Australia more than two decades ago, forging a successful and envied career from humble beginnings as a proud member of Ford’s Graduate Program, a program that continues to this day. Ms Winter’s cites her success on a dedication to her team, to her family, and the dynamic day-to-day challenges created by an ever changing media landscape and highly competitive automotive business.
Developing leadership within her teams is a high priority of Ms Winter, who believes empowering and encouraging leadership qualities in her teams – and smaller groups within these –not only benefits her own development, but contributes to the broader success for her teams and ultimately, the primary brand. More broadly, fostering talent is core to her approach, as Ms Winter promotes having a succession plan within her talent pool as a way to offer a rich and rewarding experience to the team in the day-to-day challenges faced by such constantly-changing business needs.
A full-time working mother – Ms Winter is also a strong advocate of flexible workplaces, encouraging a balance between family and working life, with an emphasis on well-being and empathy towards each individual’s needs beyond solely the work environment.
Ms Winter is also motivated by the dynamic nature of both the automotive and media business, both of which are in significant periods of disruption in 2019. Not only is the way Australians consume media rapidly changing, traditional perceptions and ownership models of the motor vehicle are also shifting. The ways customers are changing the way they relate to these products provides Ms Winter a constant source of energy and drive that proliferates across her work and her teams.