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New event date to be announced soon | Park Hyatt Melbourne

 

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Important update: Mumbrella Automotive Marketing Summit has been postponed

Please note: We take the health and safety of our staff, delegates, speakers and the wider community very seriously. After the escalation of the COVID-19 situation in Melbourne, resulting in the cancellation of the Australian Formula 1 Grand Prix, we have postponed  the event. Your ticket/s will still be valid for the new date of the event, which will be confirmed as soon as possible. If, for a reason outside of your control, you are unable to attend the new date, you will be welcome to transfer your ticket to another name. We will also be happy to offer a credit to any other Mumbrella summit in 2020.

SEE WHO IS SET FOR THE STAGE

International keynote: F1 Marketing and Communications Director Ellie Norman on Transforming the Sport

Ellie Norman

Director of Marketing & Communications, Formula 1

Toni Knowlson

Digital Innovation Lead, Australia & New Zealand, Amazon Web Services

AI, Machine Learning and Formula 1 – Developing the Next Generation of Race Cars

Afternoon Keynote: Disrupting the Disruptor – How DiDi Broke into the Ride-Sharing Market

Douglas Toy

Head of Marketing, DiDi

Sean McDonell

Industry Head Automotive, Google Australia

How Passionate Brands Create Passionate Fans

CHECK OUT THE FULL PROGRAM

8:00am
Arrival & Registration
8:55am
Welcome Address
9:00am
Lessons from the Holden Collapse – Fresh Brand Alpha Research Findings
9:30am
International keynote: F1 Marketing and Communications Director Ellie Norman on Transforming the Sport
10:15am
Morning Tea
10:45am
International Speaker: Investing Everything in Auto – How to Find New Opportunities in a Tricky Industry
11:15am
How to Harness Digital and Dominate Pre-Purchase Research
11:45am
An In-Depth Analysis of Extreme Disruption in Auto
12:15pm
Future Focused: How RACQ is Getting its Head Around a Significantly Shifting Industry
12:45pm
Lunch
1:45pm
Better Experienced than Explained: Volkswagen’s Owned Media Onslaught
2:15pm
How Passionate Brands Create Passionate Fans
2:45pm
Campaign Review Live
3:20pm
Afternoon Tea
3:50pm
AI, Machine Learning and Formula 1 – Developing the Next Generation of Race Cars
4:20pm
Afternoon Keynote: Disrupting the Disruptor – How DiDi Broke into the Ride-Sharing Market
5:00pm
Networking Drinks Reception

Everyone here is eager to learn and eager to share ideas. The calibre of speakers has been exceptional.

Sarah Green, Head of Media, Character

Its been really great, really quality speakers, turnout has been incredible, so I would highly recommend it to anyone who wants to get an accelerator or quick touch up on where they're at and what they're doing for marketing and auto.

Nima Yassini, CEO & Founder, New Republique

The Mumbrella Automotive Marketing Summit is really helping to prepare marketers for the change and disruption that is coming to the industry.

Karen Spear, National Customer Experience Lead, Deloitte

I’ve really been impressed with the diversity of the speakers. It's automotive focused but there's a lot of different views and a lot of topics that've been covered which I think is great. It means that you really get a broad benefit out of the day.

Blake Vincent, PR & Corporate Communications Manager, Mercedes-Benz Vans Australia

Become a sponsor

Mumbrella’s Automotive Marketing Summit brings together leading automotive brands and marketing experts to share insights in the area of automotive marketing directly after the biggest international motorsport event in Australia – the Formula 1 Grand Prix. The summit offers companies the chance to get their branding in front of key decision makers across the automotive industry. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.

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FOR CONTENT ENQUIRIES

Contact head of Mumbrella Professional,
Damian Francis.

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FOR SPONSORSHIP ENQUIRIES

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Victoria Seymour.

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FOR EVENT ENQUIRIES

Contact event manager,
Lilly Barker.

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