The leading automotive marketing summit hits Melbourne

Rebecca Alexander-Head began her career with a series of brand and strategy roles in both the Netherlands and UK before joining Millward Brown’s strategic insights team. In 2013, she moved across to Diageo Australia to lead the insights and planning division working across all brand, shopper and innovation strategies including the launch of Smirnoff Double Black and Bundaberg Rum’s new premix offering. Following her stint at Diageo, she was GM at startup research agency PLAY during which time she helped grow the team, client base and service offering. Rebecca joined Pacific in 2018 and her remit involves embedding the publisher’s consumer insight approach and data proposition, Seventh Sense.

Emma Baston has worked in senior digital media buying and planning roles at various agencies including UM Australia, Cummins&Partners and MindShare, with exposure across the strategy, communications and creative process. She has also worked at Facebook in a client partner role in the retail and auto verticals. In her position as client strategy director for Pacific’s Victorian team, she oversees the implementation of advanced sales solutions which fuse data, insights, creative and measurement.

Ellie became Formula 1’s Director of Marketing & Communications in August 2017, reporting into Sean Bratches, Managing Director, Commercial Operations.

She joined F1 after spending five years at Virgin Media where, in 2014, her role as Head of Advertising was expanded to develop and lead the strategy and implementation of sponsorship across the business.

Prior to Virgin Media, Ellie led the communications strategy for 27 markets at Honda Motor Europe, where she oversaw pan-European advertising, media, digital and print.

Her appointment at F1 represented a shift in focus for the business with a push to transform it from a motorsport into a global entertainment brand to increase fan engagement.

She has played an integral role in this process, leading campaigns with digital at their core. Last year, F1’s brand was recognised as the fastest growing in sports on social media with followers up 54.9 per cent across all owned platforms year-on-year.

As well as overhauling F1’s brand with a new logo reveal, Ellie launched F1 TV, F1’s first ever OTT platform at Mobile World Congress and delivered three fan festivals in Shanghai, Marseille and Milan, offering thousands of fans the chance to experience the excitement of a race up close.

Emma has over 18 years experience in senior marketing roles within Australia and Asia, including Shanghai, Bangkok and most recently Singapore.  She holds a Bachelor of Commerce degree majoring in Marketing, Management and Economics.

Emma’s current role as Renault Australia’s Marketing Director, sees her lead the total Marketing function including brand strategy, communications, digital, CRM, sponsorship, media and local area marketing, as well as the product planning function, and supply chain including distribution and logistics.

Prior to Renault, the majority of her career has been with General Motors (GM), working on brands such as Holden in Australia, and global brands such as Chevrolet and Cadillac in Asia.  Whilst many of her roles with GM have been within Marketing, she also has experience within sales, product planning and export.

Her most recent role at Holden as General Manager- Brand, Marketing and Media Strategy saw Emma leading all aspects of Holden’s brand strategy, as well as being responsible for Holden’s media strategy and budget, partnerships and sponsorships.

Prior to that Emma was the Regional Marketing Manager for South East Asia, based out of Singapore, where she was responsible for driving the global brand strategy and communications for Chevrolet and Cadillac across countries such as Thailand, Vietnam, Indonesia, Japan, Philippines and other South East Asia countries.  She also led the Marketing team in Thailand as Marketing Director.

These roles have focused on the development and execution of often complex brand strategies, multi-channel marketing communications, leading teams and management of P&A budgets in excess of $100 million per annum.

Terri is a marketing and advertising professional, with over 16 years’ experience in agency and corporate environments.

Terri started her career working in Creative Agencies in both Melbourne and London before moving to client side to join the marketing team who launched Specsavers into Australia.

Terri transitioned into Auto 5 years ago when she saw an amazing opportunity to grow an exciting brand from a solid foundation at Renault.  Terri’s absolute passion is building strong, sustainable, desirable brands while still achieving short term commercial results.  The announcement of Daniel Ricciardo’s move to the Renault F1 Team has been the ultimate dream come true for Terri as it’s the moment she has been waiting for to inject Renault into the hearts and minds of Australian consumers.

Jonathon Webb is TEKNO Group’s Managing Director, part-time professional racer, full time car performance enhancement specialist.

Jonathon’s motorsport career includes victory in the 2016 Bathurst 1000, 2016 Bathurst 12 Hour (the only driver to have done so in a single calendar year), four Supercar race wins, a Supercars Development Series Championship and two International Endurance race wins – all achieved under the TEKNO flag.

Jonathon owns the TEKNO Group, based at Yatala, QLD, an Australian family business that is a fresh and exciting face in the Australian automotive industry. TEKNO has two facets – TEKNO Autosports, which prepares and races in the Virgin Australia Supercars Championship and TEKNO Performance, a dedicated road car performance engineering division specialising in the enhancement of premium late-model vehicles.

Outside of his race car office, Jonathon drives TEKNO’s strategy and brand development and is instrumental in the growth of TEKNO.

Andrew Montesi is a marketer, content producer and former TV sport reporter.

He is Head of Marketing at PickStar, Australia’s largest marketplace to book sports stars for events, marketing campaigns and experiences. PickStar is a startup that provides direct access to 1100+ elite athletes and sports personalities, working with brands like Caltex, Sportsbet, Coles, Seven West Media, Optus and Bendigo Bank, as well as many schools, sports clubs and fans.

Andrew also produces a number of podcasts and content for a wide range of clients across sport and professional services industries through his content marketing company, Apiro.

Previously, Andrew was a sport reporter and producer with 9 News and started his career in the media and communications department at the Adelaide Crows.

Matteo Ortenzi is the Chief Executive Officer of Lamborghini Asia Pacific and he was appointed in April 2018.

Ortenzi joined the company in 2004 as a key team member in the financial department, and quickly moved up the ranks to Head of Business Analysis and Control in 2012. Prior to his current role, he led the brand’s Project Management department for close to three years, since September 2015 and served as a Member of Board Management at Automobili Lamborghini S.p.A.

Matteo Ortenzi is a graduate in Economics and earned a Master’s degree in Automotive Analysis and Management taken in Bologna.

Born 18 November 1980 in Recanati, Matteo is married with Michela and got a child Livia. He loves trekking and racing activities.

Daniella Winter first joined Ford Australia more than two decades ago, forging a successful and envied career from humble beginnings as a proud member of Ford’s Graduate Program, a program that continues to this day. Ms Winter’s cites her success on a dedication to her team, to her family, and the dynamic day-to-day challenges created by an ever changing media landscape and highly competitive automotive business.

Developing leadership within her teams is a high priority of Ms Winter, who believes empowering and encouraging leadership qualities in her teams – and smaller groups within these –not only benefits her own development, but contributes to the broader success for her teams and ultimately, the primary brand. More broadly, fostering talent is core to her approach, as Ms Winter promotes having a succession plan within her talent pool as a way to offer a rich and rewarding experience to the team in the day-to-day challenges faced by such constantly-changing business needs.

A full-time working mother – Ms Winter is also a strong advocate of flexible workplaces, encouraging a balance between family and working life, with an emphasis on well-being and empathy towards each individual’s needs beyond solely the work environment.

Ms Winter is also motivated by the dynamic nature of both the automotive and media business, both of which are in significant periods of disruption in 2019. Not only is the way Australians consume media rapidly changing, traditional perceptions and ownership models of the motor vehicle are also shifting. The ways customers are changing the way they relate to these products provides Ms Winter a constant source of energy and drive that proliferates across her work and her teams.

Bio coming soon

Bella Katz is General Manager, Group Marketing at Zagame Automotive Group. Zagame is the exclusive Victorian dealer for Aston Martin, Ferrari, Maserati, McLaren, Lamborghini, Lotus and Rolls-Royce and the sole importer for Pagani Automobili in Australia. With five Audi dealerships, Zagame is also one of Australia’s largest Audi retailers and official Victorian dealer for Alfa Romeo, Fiat and Morgan. Bella is a brand and marketing specialist with nearly two decades experience and has held both agency & direct engagement roles in Australia, New Zealand, London and Tokyo. An ex New Zealander, she frequently writes on the market performance of NZ firms in Australia and is published in The New Zealand Herald, Smart Company, Startup Smart and others.

With over 15 years’ experience across high-profile brands, Diana is a senior marketing professional, currently working in the automotive aftermarket for Genuine Parts Company. Her wide remit has included roles in Retail, FMCG, Marketing and Operations, where her strategic and executional methodologies have been well suited. Passionate about bringing a visionary mindset to business transformation, Diana is a true marketing practitioner who surpasses the realms of digital and traditional marketing, into an integrated approach. Most comfortable in a fast-paced results-driven environment, Diana is firmly focused on customer centricity and omni-channel execution in both B2B and B2C landscapes. In her first appearance for Mumbrella, Diana will share her most recent architecture work on the iconic Repco brand, which underwent reinvigoration, enhanced framework and a re-entry into motorsport.

As Director of Product Marketing – Automotive, Thomais leads the development and implementation of Facebook’s product and marketing strategy for partnering with automakers, dealers, and endemic partners to help grow their businesses in today’s always-on, mobile-first environment. As an Automotive veteran, Thomais views this industry as the creator of the first true mobile device; she believes now is the time for its next great evolution – to move from mass producers of vehicles to creators of personalized mobility solutions that drive long-term value for customers and the Auto industry.

Prior to joining Facebook, Thomais spent nearly two decades at Ford Motor Company where she most recently led Integrated Communications for the US. In that role, Thomais oversaw Ford’s consumer engagement strategy as it relates to the discovery and purchase process. Notably, this included managing its digital marketing and content, media, shopper marketing, CRM, and digital enterprise (wired/mobile development).

Thomais earned her BA in International Management and her MBA in Marketing both from the University of New Mexico (go Lobos!), and is based in Facebook’s Detroit office. In her spare time, she enjoys travelling, growing her culinary skills, and spending time with friends and family.